Ondrej Holzman Along with announcing the results for the last fiscal quarter of this year, Apple also had to publish its annual report. Although the Californian company refuses to reveal the exact sales numbers of its Watch, the annual report shows how much it has earned for them so far - apparently more than 1,7 billion dollars.
Anyone who would have expected Apple to stop in its giant growth will have to wait for now. Firm for example, it announced record sales of Macs, further growth in earnings from services, and iPhones continue to be the driving force.
Magazine VentureBeat se looked to the company's latest annual report and brought some interesting findings. One thing is certain – the 2015 fiscal year, which ended on September 30, definitely did not mean a slowdown in growth for Apple.
Research and development took another drastic increase in expenses in the past year. While last year Apple spent 6 billion dollars in this area, this year it was already 8,1 billion, and we can only speculate whether higher expenses can be attributed to, for example, the automotive project. For comparison, we also present the figures from 2013 and 2012: 4,5 billion and 3,4 billion dollars, respectively.
[do action=”quotation”]A decline in interest in iPhones could significantly affect quarterly sales.[/do]
Even more interesting are the numbers that can be deduced from the annual report regarding Watch. Apple - also due to competition - refuses to share their sales figures and includes them in the item Other products. Nevertheless, the watch "represented more than 100% year-over-year growth in net sales from Other products," according to the annual report.
Because in 2014 they yielded Other products 8,379 billion dollars and already 10,067 billion dollars this year, it means that for the Watch, which was not available for even half of the fiscal year, Apple took at least 1,688 billion dollars. But the actual amount will be a bit higher, for example thanks to the decline of iPods. VentureBeat estimates that in the next fiscal year watches could become at least a 5 billion dollar business.
Apple also admitted in the annual report that it is now completely dependent on iPhones, which accounted for almost two-thirds of the company's revenue in the last quarter. Therefore, Apple added the following sentence: "The Company generates the majority of its net sales from a single product, and a decline in interest in that product could materially affect quarterly net sales."
For iPhones, it is also interesting to note that in 2015, the average selling price of an iPhone increased by 11 percent, thanks to the iPhone 6 and 6 Plus, but it did not particularly affect the sales themselves.
“The watch represented more than 100% year-over-year growth in net sales” -> what the heck is this? Last year, 4 were sold in Q0. Of course, this is a huge inter-current increase. :D
1) We are talking about year-on-year growth for the entire fiscal year, not just for the last quarter.
2) With more than 100% data, it is possible to deduce how much Apple charged for the Watch.
1) Again - at the beginning of the fiscal year, AWs were not yet sold. :D If I had 0 apples yesterday and today I have 3 apples, do you think it has increased by more than 100%? :D
2) see 1. Nothing can be inferred from this data. It's complete bullshit.
Well, mess it up a bit, there are worse things :)
it is meant that the sales of Apple Watch took part in the year-on-year growth of Last products (from 8,379 billion to 10,067 billion $) of more than 100%. From this it can be concluded that AW's sales were more than $1,688 billion. But I admit that it could be translated more precisely, it is more understandable in the English original
I don't understand the pie chart somehow, the iPod should have an orange circle and it's not there, and the article claims that it's part of the latter?
You can't see the iPod correctly in the chart, we just forgot to remove it from the legend :) Thanks for the heads up.
You see, I don't care how much Apple made. I am interested in how it works and how support works. Paid support is a joke