Close ad

In an interview with Karu Swisher with the general manager Apple Tim Cook pondered his future at Apple. Although the date of his departure is not in sight, he assumes that he will no longer be a part of it in about 10 years. However, he did not indicate who would replace him. There are of course more options. Tim Cook is part Apple already since 1998, when he arrived shortly after Jobs's return to the company. He initially held the position of Senior Vice President of Operations, becoming the company's Chief Executive Officer (CEO) in 2011 following the death of the company's founder. At the same time, he already celebrated his 60th birthday last year, so quite naturally there is speculation about how long he will continue to hold this post. He was active even before Apple Cook 12 years at IBM, then briefly worked at Intelligent Electronics and half a year at Compaq.

Land defence Swisher is an American journalist who magazine Newsweek describes herself as the most powerful technology journalist in Silicon Valley. Her articles appeared or still appear not only in magazines The Wall Street journal a The The Washington Post, but also The New York Times, etc. She is also the author of several books and an editor for the Times podcast Sway, whose guests have already included Airbnb CEO Brian Czech, United States Senator Amy Klobuchar, movie director Spike Lee, the company's CEO Speak John Matze, philanthropist and co-founder of Microsoft Bill Gates and just recently Apple CEO Tim Cook.

Podcast you can listen to it lasting 35 minutes on the magazine's website nytimes.com. However, the most interesting thing was heard right at the end, when Cook to Kara's question Swisher regarding his future role at Apple, he responded as follows: 

"Ten more years? Probably not. But I can tell you that I feel great right now and there is no set date in sight. But another ten years is a long time, so probably not.' 

Potential successors 

So Cook's response seems to make it clear that he intends to stay in the position for a little while longer, without addressing how much longer. Already last year, however Bloomberg said that Apple is increasingly focused on Cook's succession planning. Possible candidates for the new executive director can be not only Jeff Williams but also John Veliternian.

Jeff Williams is Apple's chief operating officer, reporting directly to Cook. He oversees Apple's worldwide operations, customer service and support. He leads the company's renowned design team and software and hardware engineering for Apple Watch. He also leads the company's health initiatives, pioneers new technologies and strives to advance medical research to enable people to better understand and manage their health and fitness. Jeff joined Apple in 1998 as head of worldwide purchasing. He also played a vital role in the entrance Apple into the mobile phone market with the launch of the first iPhone.

John Veliternian is Apple's senior vice president of hardware engineering, who also reports directly to CEO Tim Cook. John leads all hardware engineering, including the teams behind the iPhone, iPad, Mac, AirPods and others. He joined Apple's product design team in 2001 and has been vice president of hardware engineering since 2013. During his time at the company, he oversaw hardware work on a number of ground-breaking products, including every generation and model of the iPad and the latest line of iPhone i AirPods. He is also a key leader in the ongoing Mac transition to Apple Silicon. 

Tim Cook
.