From the history of Apple: Steve Jobs and the infamous tweet about the iPad

Nowadays, nobody cares whether you contribute to social networks from an Android smartphone, an iPhone, an iPad, or from your work computer. But it was precisely a Twitter post written from an iPad that in 2010 angered the then head of Apple, Steve Jobs, almost to the point of insanity.

At the time, Jobs reportedly got upset over a tweet posted from an iPad by an editor at The Wall Street Journal. Reason? Apple showed off its new iPad to select media executives months before its official launch. Although the public at that time already knew about the iPad and was just waiting for the official start of its sales, the mentioned tweet upset Jobs.

When Apple introduced its first iPad to the world, many people saw it as, among other things, a new, innovative way of consuming daily news. During preparations for the launch of the iPad in April 2010, Jobs also met with representatives of The Wall Street Journal and The New York Times. Apple wanted to get these news organizations to develop fancy apps for the upcoming tablet, and some of the journalists tried the tablet right away. One of them inexplicably boasted about this experience on Twitter, but Jobs didn't like it.

Gallery

steve jobs first ipad

Steve Jobs first iPad

Original iPad 4

Original iPad 3

Original iPad 2

Original iPad 1

Given the approaching official launch of iPad sales, Jobs was already quite nervous, which is quite understandable. Steve Jobs wanted to be in full control of how the iPad would be talked about before it hit store shelves, and the aforementioned tweet certainly didn't fit into his plan, even though the whole thing might have seemed like a small thing at first glance. The author of the tweet was the executive editor of The Wall Street Journal, Alan Murray, who, however, later refused to comment on the whole matter, saying that he "cannot". "I'll just say that Apple's general paranoia about intelligence is truly extraordinary," added Murray later. "But it's nothing you don't already know." A post in the form of:“This tweet was sent from an iPad. Does it look cool?'

Before its official launch, the iPad received one more public demonstration, on the occasion of the announcement of the nominations for the prestigious Grammy Awards.