Amaya Toman Apple started selling its new iPad mini on November 2, 2012. Two years after the introduction of the standard iPad, even those who called for a tablet with a smaller screen size finally got their way. In addition to the smaller display, the first generation iPad mini also brought a slightly lower price.
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The iPad mini was the fifth iPad in a row to come out of Apple's workshop. At the same time, it was also the first tablet with a smaller display – its diagonal was 7,9″, while the display of the standard iPad had a diagonal of 9,7″. The iPad mini received a positive response almost immediately, both from consumers and experts, who praised Apple for releasing an affordable yet high-quality product. However, the new small iPad was also criticized for its lack of a Retina display. The iPad mini display resolution was 1024 x 768 pixels with 163 ppi. In this respect, the iPad mini lagged slightly behind the competition - at that time it was possible to get, for example, the Nexus 7 or Kindle Fire HD with a pixel density of 216 ppi, the fourth-generation iPad's display offered a density of even 264 ppi.
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At the same time, the smaller version of the apple tablet also marked the beginning of Apple's efforts to compete with other companies by producing devices with a smaller screen size and a lower purchase price. Many experts considered the arrival of the smaller iPad (and larger iPhones a few years later) to be the result of a trend that Apple must adapt to, and not the other way around. But this should in no way mean that the iPad mini is in any sense an "inferior" or "less important" device. The scaled-down version of Apple's tablet looked really good, being significantly lighter and slimmer than many of its competitors, and consumers were also positive about its build and color. The iPad mini was available in the basic version (16 GB, Wi-Fi) for $329, the 64 GB model with 4G LTE connectivity cost users $659.
