Amaya Toman In April 2015, Apple finally put its Apple Watch on sale. When director Tim Cook described this event as "a new chapter in the history of Apple", probably no one could have imagined whether the Apple Watch would really become successful and what development actually awaited them.
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Vratislav Holub Fans who have endured a seven-month wait since the device's keynote presentation last September can finally strap an Apple Watch to their wrists. Behind the scenes, however, the launch of the Apple Watch was a long time in the making. Already at the time of their introduction, Tim Cook, according to his own words, was sure that customers would definitely love the new Apple Watch, and he repeated this in the official press release, issued on the occasion of the launch of the Apple Watch.
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Flying around the world with Apple "We can't wait for people to start wearing Apple Watch to easily access important information, communicate with the world and have a better day by having more visibility into their daily activity than ever before." said the said report. The Apple Watch has been referred to as "Apple's most personal device yet". They were able to reliably mirror iPhone notifications, and at the time of their release were available in 38mm and 42mm sizes. They were equipped with a digital crown for scrolling, zooming and moving through menus, Taptic Engine functionality, and users had a choice of three variants – aluminum Apple Watch Sport, stainless steel Apple Watch and the luxurious 18-karat gold Apple Watch Edition.
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The ability to change the dials took care of the personalization of the watch (although users had to wait for some time to download and create their own dials), as well as the ability to change all possible types of straps. The Apple Watch has also been equipped with a handful of fitness and health features.
The Apple Watch is considered a "post-jobs" product due to its date of introduction and release. There is some confusion as to whether Jobs was involved in the early stages of their development. Some sources say that Apple's chief designer Jony Ive only considered the Apple-branded watch after Jobs' death, but other sources say that Jobs was aware of its development.
This September, the Apple Watch Series 9 is expected to be introduced, last year the Apple Watch Ultra also saw the light of day.
