Amaya Toman The history of Apple has been written since the second half of the seventies of the last century, and so is the history of apple computers. In today's part of our "historical" series, we briefly recall the Apple II - a machine that played a significant role in the rapid rise in popularity of the Apple company.
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The Apple II computer was introduced to the world during the second half of April 1977. The then management of Apple decided to use the West Coast Computer Faire to introduce this model. The Apple II was Apple's first mass-market computer. It was equipped with an eight-bit MOS Technology 6502 microprocessor with a frequency of 1MHz, offered 4KB – 48KB of RAM, and weighed just over five kilograms. The author of the design of the chassis of this computer was Jerry Manock, who, for example, also designed the first ever Macintosh.
In the 1970s, computer technology fairs were one of the most important opportunities for smaller companies to properly present themselves to the public, and Apple took full advantage of this opportunity. The company presented itself here with a new logo, the author of which was Rob Janoff, and it also had one less co-founder – at the time of the fair, Ronald Wayne was no longer working at the company.
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Even then, Steve Jobs was very well aware that a significant part of the success of a new product is its presentation. He ordered four stands for the company immediately at the entrance to the fair premises, so that Apple's presentation was the first thing visitors saw upon their arrival. Despite the modest budget, Jobs managed to decorate the booths in such a way that the visitors were really interested, and the Apple II computer became the main (and de facto only) attraction on this occasion. It could be said that the management of Apple bet everything on one card, but before long it turned out that this risk really paid off.
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The Apple II computer officially went on sale in June 1977, but it quickly became a relatively successful product. During the first year of sales, it brought Apple a profit of 770 thousand dollars, in the following year this amount increased to a respectable 7,9 million dollars, and in the following year it was even 49 million dollars. In the course of the following years, the Apple II saw several other versions, which the company was still selling in the early nineties. The Apple II was not the only significant milestone of its time. For example, the breakthrough spreadsheet software VisiCalc also saw the light of day.
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