Amaya Toman The product portfolio of computers from Apple's workshop is really very varied. There is nothing to be surprised about - the history of apple machines has basically been written since the very beginning of the company, and since then various models with different designs and parameters have seen the light of day. In terms of appearance, Apple has tried not to go too mainstream with its computers. One of the proofs is, for example, the Power Mac G4 Cube, which we recall in our article today.
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Let's start perhaps a little unconventionally - from the end. On July 3, 2001, Apple discontinued the Power Mac G4 Cube computer, which in its own way became one of the company's most notable failures. Although Apple is leaving the door open for a possible resumption of production at a later date when the Power Mac G4 Cube is discontinued, this will never happen - instead, Apple will first start the transition to computers with G5 processors and later switch to processors from Intel's workshop.
The Power Mac G4 Cube represented a change in direction for Apple. Computers like the ultra-colorful iMac G3 and iBook G3 attracted a lot of attention after Jobs' return to Cupertino, guaranteeing Apple a difference from the uniform beige "boxes" of the time. Designer Jony Ive was very favorably disposed to the new direction, while Steve Jobs was clearly fascinated by the construction of the cube, despite the fact that none of his earlier "cubes" - the NeXT Cube computer - met with much commercial success.
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The Power Mac G4 was definitely different. Instead of a typical tower, it took the form of a 7" x 7" clear plastic cube, and the transparent base made it appear as if it were floating in the air. It also worked almost in complete silence, as cooling was not provided by a traditional fan. The Power Mac G4 Cube also made its debut with the predecessor of touch control, in the form of a shutdown button. The design of the computer provided users with convenient access to internal components for possible repair or expansion, which is not very common with Apple computers. Steve Jobs himself was enthusiastic about this model and called it "simply the most amazing computer of all time", but the Power Mac G4 Cube was unfortunately not met with much interest from users. Apple managed to sell only 150 thousand units of this remarkable model, which was only a third of the original plan.
"Owners love their Cubes, but most customers choose to buy our powerful Power Mac G4 minitowers instead," Apple's chief marketing officer Phil Schiller said in a statement related to the Power Mac G4 Cube being put on ice. Apple admitted that there is a "small chance" that an updated model will arrive in the future, but also admitted that it has no such plans, at least in the foreseeable future.
