Amaya Toman Apple often promoted its computers in a very interesting way, which was indelibly written into the public's consciousness and often also into the history of the advertising industry. Among the very prominent campaigns is also the one called Get a Mac, whose brief history and end will be recalled in our today's article.
It could be interest you
Apple decided to end the aforementioned advertising campaign relatively quietly. The campaign ran from 2006 and consisted of a series of videos featuring actors Justin Long as a young, fresh and desirable Mac and John Hodgman as a malfunctioning and sluggish PC. Along with the Think Different campaigns and the iPod commercial with the famous silhouettes, Get a Mac went down in Apple history as one of the most distinctive. Apple launched it at a time when it switched to Intel processors for its computers. At that time, Steve Jobs wanted to start an advertising campaign that would be based on presenting the differences between Mac and PC, or on highlighting the advantages of Apple computers over competing machines. The agency TBWA Media Arts Lab participated in the Get a Mac campaign, which initially made it a considerable problem to grasp the whole project in the right way.
Eric Grunbaum, who at the time worked in the position of executive creative director at the mentioned agency, remembers how everything started to unfold in the right direction only after about six months of fumbling. "I was surfing with creative director Scott Trattner somewhere in Malibu, and we were discussing our frustration at not being able to come up with an idea," stated on the Campaign server. "We need to put the Mac and the PC in an empty space and say, 'This is a Mac. It's good at A, B and C. And this is PC, it's good at D, E and F'”.
Gallery
From the time this idea was uttered, it was only a step to the idea that both PC and Mac could literally be embodied and replaced by live actors, and other ideas began to appear practically by themselves. The Get a Mac advertising campaign ran in the United States for several years and appeared on dozens of television stations there. Apple expanded it to other regions as well, employing other actors in commercials intended outside of the United States – for example, David Mitchell and Robert Webb appeared in the UK version. All sixty-six American commercials were directed by Phil Morrison. The last ad from the Get a Mac campaign aired in October 2009, with marketing continuing on Apple's website for some time. On May 21, 2010, the web version of the Get a Mac campaign was finally replaced by the You'll Love a Mac page.
