Amaya Toman When you hear the word "iPad" these days, the vast majority of people automatically think of an Apple tablet. It might seem that this name was an obvious first choice for Apple, and that the Cupertino company had no problem with its implementation. But the reality was different. In today's article, we will remember how Apple had to pay to be able to legally name its tablets iPad.
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During the second half of March 2010, the legal dispute between Apple and the Japanese company Fujitsu regarding the iPad name was successfully resolved. Specifically, it was the use of the name iPad in the United States. The first iPad was officially introduced to the world at the beginning of 2010. The tablet from Apple's workshop was equipped with an A4 chip, had a touch screen, a lot of great features, and quickly gained great popularity. By the time it officially hit store shelves, few people knew that Apple had to fight for its name with another company.
Surprisingly, Apple's iPad was not the first "mobile" device in history to bear such a sounding name. In 2000, a device called the iPAD came out of the workshop of Fujitsu with the possibility of connecting to Wi-Fi, Bluetooth, with a touch screen, supporting VoIP calls and other functions. However, it was not a device intended for the mass market, but a specialized tool that was intended for use in the retail sector, mainly for the purpose of keeping track of stock and sales. At the same time, Apple was not the first company that had to argue over the name iPad. Even Fujitsu itself had to fight for it, with Mag-Tek, which used this name to label its hand-held encryption devices.
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By early 2009, both previous "iPads" had seemingly fallen into obscurity, with the US Patent Office declaring Fujitsu's iPAD trademark abandoned. However, Fujitsu management immediately decided to renew its application and re-register this brand. But at that time, Apple was taking essentially similar steps, as it was slowly preparing to launch its first tablet. The dispute between the two companies was understandably not long in coming.
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The director of PR division of Fujitsu Masahiro Yamane stated in this context that he perceives the name iPAD as the property of Fujitsu, but Apple was not going to give up this name either. The dispute, in which, among other things, the functions and capabilities of both devices were intensively resolved, was finally resolved in favor of Apple. But in order to use the iPad name, she had to pay Fujitsu about four million dollars. This was not the first time that Apple had to fight for the name of one of its devices. In one of the older parts of our series on the history of Apple, we dealt with the battle over the use of the name iPhone.
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