Amaya Toman Apple reached an interesting milestone during the second half of May 2010. At that time, it managed to overtake rival Microsoft and thus become the second most valuable technology company in the world.
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Both mentioned companies had a very interesting relationship during the eighties and nineties of the last century. They were considered competitors and rivals by the majority of the public. Both have built a strong name in the field of technology, both of their founders and long-time directors were the same age. Both companies also experienced their periods of ups and downs, although the individual episodes did not coincide in time. But it would be misleading to label Microsoft and Apple purely as rivals, because there are many moments in their past when they needed each other.
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When Steve Jobs had to leave Apple in 1985, then-CEO John Sculley tried to work with Microsoft on software for Macs in exchange for licensing some of the technology for Apple computers — a deal that ultimately didn't turn out the way management at both companies had originally envisioned. During the XNUMXs and XNUMXs, Apple and Microsoft alternated in the limelight of the technology industry. In the mid-nineties, their mutual relationship took on completely different dimensions - Apple was facing a serious crisis, and one of the things that helped it significantly at that time was the financial injection provided by Microsoft. At the end of the nineties, however, things took a different turn again. Apple became a profitable company again, while Microsoft had to face an antitrust lawsuit.
At the end of December 1999, Microsoft's share price was $53,60, while a year later it fell to $20. What, on the other hand, definitely did not decrease during the new millennium was the value and popularity of Apple, which the company owed to new products and services - from iPod and iTunes Music to iPhone to iPad. In 2010, Apple's revenue from mobile devices and music services was double that of Macs. In May of this year, Appel's value climbed to $222,12 billion, while Microsoft's was $219,18 billion. The only company that could boast a higher value than Apple in May 2010 was Exxon Mobil with a value of $278,64 billion. Eight years later, Apple managed to cross the magic threshold of one trillion dollars in value.
