Amaya Toman This month, an interesting and controversial new item appeared on the shelves of some bookstores with the title "App Store Confidential". Its author is Tom Sadowski, who until the end of last year was employed as the head of the App Store for Germany, Austria and Switzerland. When the book was published, Apple asked its author to stop publishing it, withdraw all copies from sale, and then destroy them. According to Apple, Sadowski committed the disclosure of important trade secrets in his book. But as expected, Apple's activity had a better effect than the best advertisement.
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Jaromir Miko According to the publisher, the first edition of App Store Confidential sold four thousand copies and sold quite well. The publishing house hastened the realization of the second edition, and the book has meanwhile reached the second place of the best-selling books on the German Amazon. "Everybody was talking about her," stated one of the employees of the publishing house.
The book promises to give readers a behind-the-scenes look at how Apple's online app store works. It allegedly reveals, for example, how a particular application becomes successful, what the path to the "App of the Year" award is, or what developers should do and what they should avoid when working with Apple - for fitness applications, for example, it recommends introducing compatibility with Apple Watch. However, Sadowski suffocates right at the beginning of his work that he does not reveal any important secrets of Apple, and that the given data can be easily verified by anyone.
According to Apple's statement, Sadowski was fired the moment the company's management found out about his book. He himself denies the allegation, stating that he left the company at his own request, and that his plans for the book only came to light after his departure.
