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In the following lines, we will be on the thin ice of speculation. Apple is expected to release not one but two phone models this year, or rather next month, the iPhone 5S and iPhone 5C. Lots of leaked information and photos have already surfaced, but nothing is official until Apple unveils the products at the keynote.

If that actually happens and the second phone is the iPhone 5C, what does the C in the name stand for? Since the iPhone 3GS, that extra "S" in the name has had some meaning. In the first case, S stood for "Speed", i.e. speed, as the new iPhone generation was significantly faster than the previous model. On the iPhone 4S, the letter stood for "Siri," the name of the digital assistant that was part of the phone's software.

In the 7th generation of the phone, the "S" is expected to stand for security, i.e. "Security" thanks to the built-in fingerprint reader. However, the name and presence of this technology is still a matter of speculation. And then there's the iPhone 5C, which is supposed to be a cheaper version of the phone with a plastic back. If the name was indeed official, then what would it mean? The first thing that comes to mind is the word "cheap", in English "Cheap".

In the English language, however, this word does not have the same meaning as the common Czech translation. The phrase "low-cost" is usually used to more officially describe a cheap thing. "Cheap" is more appropriate to translate as "cheap", while the English expression, like Czech, contains both neutral and negative meanings and is more colloquial in nature. "Cheap" can thus be understood as "low-quality" or "B-grade". And that's certainly not a label Apple wants to brag about. So I guess the name has nothing to do with the price, at least not directly.

[do action=”quote”]In many countries, including the most populous China and India, people buy phones without subsidies.[/do]

Instead, a much more likely meaning beginning with the letter C is offered, and that is "Contract-free". The price differences between subsidized and non-subsidized phones is much more striking than we are used to on the Czech market. For example, American operators will offer an iPhone at a higher tariff for a few thousand crowns, with the assumption that it will last for two years. But in many countries, including the most populous China and India, people buy phones without subsidies, which also affects phone sales.

It is thanks to this that Android gained its dominant share among mobile operating systems. It occurs both on premium phones and significantly cheaper and thus more affordable devices. If Apple does release the iPhone 5C, it will certainly be targeted at markets where most phones are sold off-contract. And while $650, which is the price of an unsubsidized iPhone in the US, is beyond their maximum budget for a lot of people, a price of around $350 could significantly shuffle the cards in the smartphone market.

Customers could purchase the cheapest iPhone for an unsubsidized price of $450 in the form of a 2-year-old model. With the iPhone 5C, they would get a brand new phone for an even lower price. What the letter "C" in the product name should mean doesn't play too much of a role in this strategy, but it could give some clues as to what Apple is up to. But maybe we're just chasing a mirage in the end. We will know more on September 10.

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