David Hanak iOS 11 brought, in addition to the news in the operating system as such, another very fundamental change, which related to the form of the App Store. After several years, Apple redesigned its app store, and during the introduction, company representatives sang odes to how efficient the new layout and graphics are. There were many objections to the new design (and especially to the cancellation of some popular sections), but as it now turns out, the new App Store works perfectly, especially in terms of the visibility of individual applications.
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The analytics company Sensor Tower has released a new report in which they compare the number of downloads of applications that somehow made it to the so-called featured list. These are applications that have a position on the front page of the App Store for one day.
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Patrik Siwek The report shows that applications that make it into some of the daily categories (such as App of the Day or Game of the Day) experience a huge increase in the number of downloads per week. In the case of games that managed to get into this section, the increase in downloads compared to normal days is more than 800%. In the case of applications, it is an increase of 685%.
Other increases in the number of downloads, although not as extreme, are experienced by applications that have made it to other lists and rankings found in the App Store. For example, Stories from the title screen, Theme Feature within thematic events or popular applications displayed on selected App lists.
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So it seems that those who are lucky enough to have their game/app selected by Apple for some kind of promotion experience a huge increase in sales. However, according to the information from the analysis, it seems that only large and established developers will receive this pampering, for whom the sales of games or microtransactions from them in the end also enrich Apple. 13 of the 15 developers whose games were part of a promotion are behind titles with over a million downloads in the US.
