Daniel Hruska Last month, a new condition regarding the approval process appeared in the iOS app development guidelines. A simple sentence says that apps displaying ads for apps from other developers will not be approved and placed on the App Store. The new regulation could have far-reaching implications for apps like FreeAppADay, Daily App Dream and others.
Developers are willing to spend a large part of their budget just to increase the downloads of their creations and thus place themselves as high as possible in the App Store charts. As soon as their application manages to fight its way to the very top, logically, the profit will start to increase rapidly. It is not the easiest task to establish yourself exclusively through the App Store, so it is not surprising to use other apps and agencies to promote your apps.
But Apple's policy is clearly defined - only the best of the best deserve the top ranks. This method guarantees the high quality of top applications. At the same time, it helps to maintain the good reputation of the App Store compared to the software stores of other mobile platforms. In iOS 6, the App Store received a new layout that offers more space and sections to highlight interesting applications.
TechCrunch's Darrell Etherington asked Joradan Satok, the app's creator, for his opinion AppHero, which the new regulation should cover. However, Satok believes that his AppHero's continued development will not be compromised in any way, as he does not favor any app over another based on revenue from other developers.
"The entire revision of the terms is designed to show users only the best of the App Store, which, as Apple knows well, is filled with garbage. The discovery of new applications subsequently becomes difficult, which greatly hurts the entire platform.” Satok said in an interview.
Founder of analytics and advertising company advent, Christian Henschel, on the other hand, tames Satoka's optimism. Apple focuses on the problem as a whole rather than going case by case. "Simply put, Apple is telling us, 'We definitely don't want to approve these apps,'" explains Henschel. "It is more than obvious that the entire problem is addressed to all applications whose sole purpose is to promote."
Henschel further notes that these apps won't be downloaded overnight. Rather, future updates will be rejected, resulting in a deadlock without the ability to support a newer iOS version. Over time, as new iDevices are added and new versions of iOS are released, there will no longer be interest in these applications, or there will be few compatible devices left in the world.
Apple's goal is quite obvious. App Store rankings should only be compiled using custom metrics based on app downloads or other factors. Developers should find another way to make their applications known to users, perhaps even before releasing them to the App Store. Think for example of Clear, around which he was a big fuss long before its release.
Make me drink blood nicely in Apple. Cheating is also not prevented, because there are a number of agencies that charge for downloads, which is not affected by this regulation. Just make it impossible to create affiliate programs. Oh no
It doesn't seem that way to me...I would compare this "siren" to the so-called "ganging" where some companies try to establish themselves based on the strength of their gang and not the quality of their product, which is exactly what Apple and the users don't want. When I choose an application from the top section, I expect that it is there because it is good and not because some group got it there in such a twisted way.
Well, yes, it's only going to happen, as I said, there are companies that will get you on the top list by downloading your application, of course they will pay a lot for it. If anything, ban more than say 4 accounts per machine/device. In the end, this rule can lead to the emergence of pseudo publishing - a strong company will publish various 3rd party apps so that it can promote them and get paid accordingly, which will completely destroy small developers. Perfectly absurd. In addition, I have the feeling that Apple is following something completely different than what it declares, so it doesn't make much sense :(
you are not quite right. or yes you have, there are tke companies but apple is fighting against them by not counting these downloads for them.. there is not much to be surprised about because in order to get the app to the top of zebra then the IP and bank accounts/credit cards will be repeated and that is exactly what apple uses
I freaked out too, because we do e-content that links apps directly to the AppStore. But this article is confusing. The actual restriction in real life is:
Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected.
So if Apple follows what they say here (but as far as I know Apple's approval process, they definitely WON'T strictly follow it), normal apps are fine.
Their business, their terms. Take it or leave it.