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To make $1 million thanks to the App Store, one has to create a great app that will be placed on the front ranks, you think. However, a certain John Hayward-Mayhew can lead you astray. This 25-year-old guy has flooded the App Store with more than 600 little-known apps in four years and is still going strong. To make matters worse, he can't even program.

Succeeding in the App Store jungle these days is pretty much a miracle. Even a team consisting of experienced programmers and graphic designers does not have to make a dent in the world with an excellent application. The same applies to games - even if they are pretty and playable, no one can guarantee that a sufficient number of users will find them in the App Store. Not even Apple can do it.

“Apple's search mechanism is not very good. That made me use a business model where I released 600 casual games rather than making one big one,” explains Hayward-Mayhew. He is not a person who would believe the fairy tales of miraculous riches thanks to a single application. Yes, of course there are such cases, but they are not many.

He released his first game in 2011, and since he couldn't code, he hired a programmer. He produced the desired result according to Hayward-Mayhew's instructions. The total earnings were only a few thousand dollars, but Hayward-Mayhew did not give up and continued to pursue his goal.

“The source code for the game was actually great, but no one wanted it. So I came up with the idea that I could just tweak the game's graphics and try again. I released about 10 games based on the same concept, which was when I started making money,” recalls Hayward-Mayhew.

Changing the game can look like, for example, replacing the Mario-style character with a BMX rider and adjusting the graphics of the game environment. “A few years back there was a short period of interest in games with teeth and dentists. I took one of my games and adapted it to this trend, which made quite a decent profit,” Hayward-Mayhew describes.

Many certainly do not agree with such flooding of the App Store. However, what is not forbidden is allowed. Hayward-Mayhew simply found a hole in the market and took advantage of it: "My attitude is that if I didn't do it, someone else would." All of his games can be downloaded from the App Store at Fun Cool Free.

Source: Cult Of Mac
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