Adam Kos The Apple Watch Pro has been talked about for a really long time, and today we should finally see it. However, it will be a somewhat different product than what we are used to at Apple, primarily due to its focus. Although it will still target professionals, this time this group will be smaller than with iPhones or MacBooks. Or not?
If we look at the iPhone Pro portfolio, this epithet is not very justified. What professional functions does it bring? Few professionals will actually use LiDAR, which can also be said for the ProRes and ProRAW formats, although OK, they deserve the professional label. However, the telephoto lens can be used by ordinary users, and the same applies to the adaptive refresh rate of the displays of the 13 Pro models. That pretty much ends all major differences.
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Vratislav Holub In the case of MacBook Pros, it is primarily about performance that clearly distinguishes them from the Air series, which also applies to their other display sizes. In certain respects, even here, this product can be considered as one that even an ordinary mortal will buy, who will prefer it to the MacBook Air, if he has a way to use its performance. For iPad users, there are the basic iPad, iPad mini and Air, while not everyone will want to spend money on the Pro models, especially since the M1 chip is also present in the Air. Diagonals, cameras or the presence or absence of Face ID and LiDAR are also different here. But they are not professional functions that could not be present in the basic series, if Apple did not need to distinguish them somehow and have them paid accordingly.
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For really demanding athletes
To date, we still have a choice of three models for the Apple Watch, which differ in equipment, less in appearance, and above all in age. We'll see how Apple handles its portfolio of smartwatches after today's presentation of new models, but it's certain that if the Pro variant comes, it will really be aimed primarily at professional/adrenaline/demanding athletes, of whom there are only a handful compared to the rest of the population.
Apple Watch Pro concept
What I'm alluding to is that Apple will target this model to a fairly narrow group of users, which is quite a departure from its previous strategy. He also offers MacBook Pros and iPad Pros to students when he sends them his newsletters (which are not professionals), but if he presents sports such as mountain climbing, via ferratas, deep diving, skydiving and who knows what other adrenaline-pumping activities with the Apple Watch Pro and demanding sports, who will it appeal to? Of course, there are some, but there are only a handful of such athletes compared to the others - those who are satisfied with a barbell, bike or running shoes.
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Of course, the Apple Watch Pro will also be able to be used by a recreational athlete or a believer in simple "kancdiving", because they will offer everything that the basic Apple Watch series does, only perhaps with more activities. In addition, this segment of users can also be "cooked" by Apple for new exclusive straps and dials and possibly materials that are still being talked about at the last minute, for example Bloomberg's Mark Gurman.
As it seems, the Apple Watch Pro will really make its name known. Unfortunately, it is quite possible that they will stand a little aside and it will be a certain exclusivity - both in terms of availability and price.
Nonsense. It is not an Apple Watch Pro, but an Ultra, and they are not for demanding athletes, but for outdoor users, divers, etc.
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