Amaya Toman Every year, consumers spend huge amounts of money on Black Friday. This year's Black Friday was extraordinary not only in the amount that customers spent during it, but also in the way in which they ordered their goods.
According to the data Adobe Analytics consumers spent $58,52 billion between November 50,1st and 23th, compared to $6,2 billion spent during the same period last year. Directly on Black Friday, November 5,9, consumers bought a total of $XNUMX billion worth of goods, while the original estimate was $XNUMX billion. Customers most often purchased laptops during Black Friday. The day after Black Friday, iPads ranked second in the list of the most frequently purchased goods.
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The majority of orders, 49% specifically, were made from smartphones for the first time ever, with the iPhone taking the lead, according to Adobe. The second place in this direction was occupied by computers, whose share is 42%. Tablets ranked third with 8%. However, if consumers have to buy more expensive products, they always prefer to sit down in front of a computer. That is why the majority of revenue came to sellers precisely from customers buying from the desktop, namely 61%. In the case of smartphones, 30%. And only 9% for tablets.
On Black Friday, customers could save the most on computers (16%), tablets (33%) and televisions (22%). During Cyber Monday, when buying clothes (22%), appliances (18%) and jewelry (5%).
