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This week, after a long wait, we saw the introduction of a new generation of Apple phones. Tuesday's keynote was undoubtedly the most important event in the entire apple year. The Californian giant showed us the expected iPhone 12, which comes in four versions and three sizes. In terms of design, Apple is going back "to the roots," because the angular edges are reminiscent of the legendary iPhone 4S or 5. Improvements can also be found in the display itself and its Ceramic Shield, which ensures greater durability, in 5G connections, in better cameras, and the like.

Extreme demand in Taiwan

Although there was an avalanche of criticism on the Internet after the presentation, according to which Apple is no longer innovative enough and the new models simply do not offer any "wow effect," current information says otherwise. Immediately after the end of the conference, Apple fans could pre-order two models – iPhone 12 and 12 Pro with a diagonal of 6,1″. We will have to wait until November for the mini and Max models. According to DigiTimes, the two mentioned models sold out in just 45 minutes in Taiwan. Sources talk about extremely strong demand from local operators. The pre-orders themselves started in that country yesterday, and the ceiling limit would be filled in less than an hour.

iPhone 12:

And which phone attracts Taiwanese apple fans the most? Reportedly, 65 percent of the pre-orders at the CHT operator are for the iPhone 12, while FET reports that the share between the classic "twelve" and "pro" is almost equal. However, what is more interesting is that, according to operator FET, the demand for iPhone 12 is three times higher than it was in the case of last generation. Moreover, this buzz around the new iPhones could generally move world technology forward. The aforementioned higher demand could accelerate the deployment of 5G technologies.

iPhone 12 sales through the eyes of analysts

The iPhone 12 undoubtedly arouses huge emotions and at the same time somehow divides the Apple community. However, one question is common to both camps. How will these latest phones with the bitten apple logo do in sales alone? Can they surpass last year's generation, or will they become a flop instead? DigiTimes looked at exactly this through the eyes of independent analysts. According to their information, 80 million units should be sold by the end of this year alone, which represents incredible sales.

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iPhone 12 comes with MagSafe; Source: Apple

A friendly price should help the iPhone 12 in sales itself. The iPhone 12 Pro and Pro Max start selling at just under 30 and 34, respectively, which are exactly the same prices that the Pro models from last year's generation "boasted". But the change is coming in storage. The basic version of the iPhone 12 Pro already offers 128GB of storage, and for 256GB and 512GB, you pay about 1500 crowns less than the iPhone 11 Pro and Pro Max. On the other hand, here we have the "regular" iPhone 12, one of which boasts the designation mini. These could attract undemanding users, who will still offer first-class performance, an excellent display and a number of great functions.

Pro iPhone 12:

The current global pandemic of the disease COVID-19 has affected various industries. Of course, even Apple itself did not avoid it, which had to introduce apple phones a month later due to delays with suppliers. At the same time, we will have to wait for two models. Specifically, these are the iPhone 12 mini and iPhone 12 Pro Max, which will not enter the market until November. The Californian giant thus comes up with a strategy where sales will start in two dates. However, various sources expect that this change will not affect demand in any way.

iPhone 12 packaging
We do not find headphones or an adapter in the package; Source: Apple

The popularity and high sales of the current generation is also expected by TSMC, which is the main supplier of Apple chips. It is this company that produces the acclaimed Apple A14 Bionic processors, which boast a 5nm production process and incredible performance in various areas. The company believes that it will benefit from the strong sales itself. And what do you think about the latest iPhone 12? Do you like this year's model and are going to switch to it, or do you think the phone has nothing to offer?

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