Michal Marek Apple and its App Store are enjoying an almost dreamlike start to 2015. Today, the Cupertino company announced that customers spent nearly half a billion dollars on apps and in-app purchases in just the first 7 days of the new year. In addition, January XNUMX became the most successful day in the history of the App Store.
This incredible entry into this year is a nice follow-up for Apple to last year, which was extremely successful for its app store. Earnings for developers grew by 2014% year-on-year in 50, and app creators earned a total of $10 billion. Over the entire period of operation of the store, more than 25 billion dollars have already gone to developers. Undoubtedly, the App Store's success last year was due to the new developer options associated with iOS 8, excellent sales of new iPhone 6 and 6 Plus even massive (PRODUCT)RED campaign from the end of the year.
Apple itself certainly has a stake in the App Store's success, and has definitely been thinking about developers in the past year. Evidence can be the new Swift programming language accompanied by Metal graphics technology or the launch of a new beta-testing program through the TestFlight interface, which Apple acquired through acquisition. The presentation of the HomeKit and HealthKit kits was also very important news, but their time is probably yet to come.
The introduction of an alternative payment option for applications using the UnionPay service for Chinese customers can certainly be considered a breakthrough, which is not talked about much. The market there continues to grow and in some respects is already overtaking the American one. Last quarter, for example, China bought more iPhones than the United States for the first time in history, and the Chinese market is expected to continue to grow from Apple's perspective.
Moreover, Apple does not only celebrate the financial success of its store. Tim Cook also enjoys his role in creating more than a million jobs in the United States, of which over 600 are directly dependent on the iOS ecosystem and the App Store. Apple alone directly employs 66 people in the United States.
What other competitor can say that.
And it would be even better if everything worked as it should - see the article "It just works" is a thing of the past. Now, for example, I would like to download one update and one newly discovered application, but it does not work on either device - the App Store is somehow angry again.
Yeah, it doesn't work for me either. Or rather, it doesn't work for Apple again.
It's already working.