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Apple has released another set of Apple Watch ads that loosely follow the last year October series. This time, however, the Californian company is betting even more on celebrities, with whom it tries to bring the meaning of its watches to customers.

In a total of eight new, 15-second spots, Apple shows one Watch function at a time. It mainly focuses on fitness functions, which are a key part of the watch.

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The ads show how the watch can measure your heart rate, monitor your activity, for example while playing golf, you can set your exercise goals on it and compete with friends remotely, or the Watch can help you achieve those goals.

In everyday life, you can use the weather forecast on/from your wrist, receive messages, control the lights, find a lost iPhone, and also use the Watch as a fashion accessory. This is when bracelets and watch faces can be easily changed.

All of the ads have the same style as the previous Watch ads, but Apple has cast even more familiar faces in them. Chloë Sevigny appears again, as well as Nick Jonas, Alice Cooper or Jon Batiste.

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