Ondrej Holzman After three years, Apple returned to the top of the list Brandcameo Product Placement Awards, which tracks how often different brands appear in US blockbusters.
The ranking took into account the 35 films that achieved the greatest success in American cinemas in the first weekend. The Apple brand or its products appeared in nine of them, i.e. in a quarter of the cases.
In the past year, we could see, for example, a scene from the Apple Store in the film Captain America: The Return of the First Avenger, the iPod appeared in The Lego Movie and other mentions came in movies Riding seams, One for all, Neighbours, Disappeared, Think Like a Man Too, The Fault in Our Stars or Ouija.
In addition to the most successful films, Apple also got into the Alexander and the Terrible, Horrible, No Good, Very Bad Day, Oscar winner Birdman, popular Boyhood or images Sabotage, Walrus man, Fake cops a Sex Tape.
In 2013, when Apple didn't make it to the top of the list, it was in only 15 percent of "A" movies, by which in this case we mean the most successful ones at the box office. This year he improved by fifteen percentage points, but the record from 2011 remains far away, when he was in more than 40 percent of successful films.
Z Brandcameo Product Placement Awards but Apple did not receive only positive evaluations. The Beats brand was named as the worst product placement in the film last year. The appearance of the Beats Pill speaker v Transformers 4 the evaluator did not like it.
The fact that someone's products are placed in the films is what the company in question pays for, right?