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Apple is now allowing its customers in the European Union to return purchased applications, songs and movies from its respective stores within fourteen days without giving a reason. The Californian firm has adapted to the new on the old continent directive The European Union, which requires a 14-day return period without giving a reason even for online purchases.

"If you decide to cancel your order, you can do so within 14 days of receiving payment confirmation, even without giving a reason," Apple writes in its updated contractual conditions. The only exception is iTunes Gifts, for which a refund can no longer be claimed after the code has been applied.

You must notify Apple of the cancellation before the 14-day period expires, and the recommended way to do this is through the Report a problem. Apple states that it will return the money within 14 days of receiving the request at the latest, and that there are no additional fees associated with refunding unwanted content.

However, it is not yet clear under what circumstances users from European Union countries will be able to claim a refund. In fact, Apple writes in its terms: "You cannot cancel your order for the delivery of digital content if this delivery has already begun at your request."

There is speculation that the new rules could, for example, allow users to buy new games, finish them in a few days, and then return them to Apple without giving a reason for a refund. But according to European consumer rights, the same applies to digital content as it does to physical goods. Once the user downloads or opens the digital content, they immediately lose their right to return and refund it.

However, Apple has not commented on the change in its contractual terms and it is not clear whether it will somehow check whether the user has already "enjoyed" the purchased content (apps, music, movies, books), or whether it will refund money for any request that the customer makes to 14 days will raise.

Source: Gamasutra, The Verge
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