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A tablet from Microsoft is introduced. It's a bit of a shock, at least for IT-savvy people. Not that Microsoft has never made its own hardware, quite the contrary. After all, Xbox is a shining example of this. As for the Windows operating system, the Redmond company usually left the production of computers to its partners, to whom it licenses the software. Which brings it certain and regular profits as well as a dominant share among desktop operating systems. Producing hardware is a bit of a gamble, for which quite a few companies paid and continue to pay. Although the sale of own hardware brings significantly higher margins, there is a high risk that the products will not be successful and the company will suddenly find itself in the red.

Either way, Microsoft has embarked on its own tablet that will power a system that hasn't even been unveiled yet. The company's partners are probably not very enthusiastic. Those who have rubbed their hands over Windows 8 tablets may now be very hesitant to take on both Apple and Microsoft. All the more likely that the company could succeed with its tablet, because if it doesn't succeed, then probably no one else will. Microsoft is far from betting on one card, and the Surface is not supposed to be a sales driver. This position has been held by Xbox for a long time, and even OEM licenses for Windows are not bad, and Office complements them perfectly.

At the beginning of the press event, Steve Ballmer claimed that Microsoft is number one in innovation. This is a half-truth at best. Microsoft is a relatively ossified company that kind of runs its own disco, reacts late to current trends and doesn't even create new ones. Good examples are music players or the segment of touch phones. The company came up with its product only a few years later, and customers were no longer interested. The Zune player and the Kin phone were flops. The Windows Phone operating system still has a small share of the market, despite the cooperation with Nokia, which also does not know what to create for phones.

[do action=”citation”]Surface comes two years after the tablet revolution, at a time when the market is dominated by the iPad, followed by the Kindle Fire…[/do]

The Surface comes two years after the tablet revolution, at a time when the iPad dominates the market, followed closely by the Kindle Fire, which sells mainly because of its low price. It's a new market and not nearly as saturated as HDTV is. Even so, Microsoft has a very difficult starting position, and the only way it can gain ground is to have a better or equally good product at the same or lower price. It's very complicated with the price. You can buy the cheapest iPad for as little as $399, and it is difficult for other manufacturers to fit under this threshold in order to make a profit on their product.

Surface - the good from the surface

The Surface has a slightly different concept than the iPad. What Microsoft basically did was take the laptop and take away the keyboard (and return it in the form of a case, see below). In order for this concept to work, he had to come up with an operating system that would be 100% finger-controllable. He could do this in two ways - either take Windows Phone and remake it for a tablet, or make a tablet version of Windows. It is Windows 8 that is the result of the decision for the second option. And while the iPad relies on a redesigned operating system for the phone, the Surface will offer an almost full-fledged desktop OS. Of course, more is not necessarily better, after all, the iPad won over users precisely because of its simplicity and intuitiveness. The user will have to get used to the Metro interface a little longer, it is not so intuitive at first touch, but on the other hand it offers many more options.

First, there are live tiles that display significantly more information than a matrix of icons with at most numbered badges. On the other hand, Windows 8 lacks, for example, a centralized notification system. However, the ability to have two apps running at the same time, where one app runs in narrowband mode and can display some information while you're working in the other app, is awesome. A great solution for e.g. IM clients, Twitter applications, etc. Next to iOS, Windows 8 seems much more mature and advanced, also thanks to the fact that iOS 6 is a bit of a farce from my point of view, as if Apple doesn't know where to go with this system.

Windows 8 on a tablet feels simple, clean and modern, which I appreciate much more than Apple's tendency to imitate real objects and materials like leather notebooks or tear-off calendars. Taking a walk in iOS looks a bit like a visit to grandma's thanks to the imitation of real things. It certainly doesn't evoke the feeling of a modern operating system in me. Maybe Apple should think a little bit here.

[do action=”citation”]If the Smart Cover was magical, even Copperfield is jealous of the Touch Cover.[/do]

Microsoft really cared and presented a really high-quality looking device. No plastics, just a magnesium chassis. The Surface will offer several ports, especially USB, which are noticeably missing from the iPad (connecting the camera via the adapter is not really convenient). However, I consider the most innovative element to be the Touch Cover, a cover for the Surface that is also a keyboard.

In this case, Microsoft borrowed two concepts - the magnetic lock from the Smart Cover and the built-in keyboard in the case - offered by some third-party iPad case manufacturers. The result is a truly revolutionary case that will provide a full-fledged keyboard including a touchpad with buttons. The cover is definitely thicker than the Smart Cover, almost twice as much, on the other hand, the convenience of getting the keyboard just by opening the cover and not having to connect anything wirelessly is worth it. The Touch Cover is exactly the case I'd like for my iPad, however this concept can't work because the iPad doesn't have a built-in kickstand. If the Smart Cover was magical, even Copperfield is jealous of the Touch Cover.

Surface - the bad from the surface

Not to mention, the Surface also has a few major flaws. I see one of the main ones in the Intel version of the tablet. That being said, it is intended mainly for professionals who want to access existing applications written for Windows, such as software from Adobe and the like. The problem is that these apps aren't touch-friendly, so you'll have to use either the relatively small touchpad on the Touch/Type Cover, a mouse connected via USB, or a stylus that can be purchased separately. However, the stylus in this case is a return to prehistoric times, and when you are forced to have a keyboard with a touchpad in front of you in order to use the application, it is better to have a laptop.

[do action="citation"]Microsoft is working on fragmentation, even before the official release of the tablet.[/do]

The same is true for a workstation. Although the Surface is more compact than an ultrabook, it simply cannot replace a laptop, and you will be better off with an 11″ MacBook Air, even with Windows 8 installed. The fact that there will be two mutually incompatible versions of the tablet and the operating system is not positive for developers either. They should ideally develop three versions of their application: touch for ARM, touch for x86 and non-touch for x86. I'm not a developer to guess how complex it is, but it's definitely not like developing a single app. Microsoft is thus working on fragmentation, even before the official release of the tablet. At the same time, these are the applications that will be key for the Surface and will have a great influence on the eventual success/failure. In addition, the version with Intel has active cooling and the vents are all around the tablet. Although Microsoft claims that you won't feel the hot air, on the other hand, it simply belongs to passive cooling of the tablet.

Another thing that surprises me a little is the universality of using the tablet. Microsoft chose the 16:10 aspect ratio, which is perhaps classic for laptops and suitable for watching video, but they also thought in Redmond that the tablet can also be used in portrait mode? During the presentation, you don't see a single example where the Surface is held in a vertical position, that is, until the part towards the end, when one of the presenters compares the tablet in conjunction with the cover to a book. Does Microsoft know how the book holds up? Another fundamental flaw in the beauty is the absolute absence of a mobile Internet connection. It's nice that the Surface has the best Wi-Fi reception among tablets, but you won't find many hotspots on buses, trains and other places where using a tablet is ideal. It is the 3G/4G connection that is indispensable for the mobility that is characteristic of a tablet. You won't even find GPS in the Surface.

Even though the Surface is a tablet, Microsoft tells you in every possible way to use it as a laptop. Thanks to the widescreen display, the software keyboard will take up more than half of the screen, so you'll prefer to use the keyboard on the Touch Cover. With the Internet, you only depend on Wi-Fi access points, unless you want to connect a flash drive with mobile Internet, which is offered by operators. You can also control desktop applications on the Intel version only using the touchpad or mouse. On the other hand, at least you can work with a tablet with a connected keyboard without lifting your hands from the keys, which is not very possible with the iPad, since you have to do everything on the screen apart from entering text, Microsoft solves this with a multi-touch touchpad.

For the reasons mentioned above, I am not entirely clear about which customers Surface is targeting exactly. A regular Franta user will probably reach for the iPad due to its simplicity and the number of available applications. More advanced users, on the other hand, will wonder whether they really need a tablet, even with a full-fledged operating system, when a laptop can do the same for them. It's a tempting idea to come to a cafe, lean your tablet on the table, connect a gamepad and play Assassin's Creed, for example, but honestly, how many of us buy such a machine for that? In addition, the Intel version is priced to compete with ultrabooks, so should we expect a price of CZK 25-30? Isn't it better to get a full-fledged laptop for that price? Thanks to its options, the Surface definitely has a better chance of replacing the computer than the iPad, but the question is whether a sufficient number of people are interested in this type of replacement.

What does Surface mean for Apple?

Surface could finally wake up Apple, because it has been sleeping on its laurels like Sleeping Beauty (as far as tablets are concerned) since 2010, after all, iOS 6 is proof of that. I admire Apple for daring to which he introduced at WWDC 2012, say the new major version of the operating system. iOS would really need a significant amount of innovation, because next to Windows 8 RT, it seems quite outdated. Microsoft's operating system for tablets offers users functions that Apple users did not even dream of, such as the simultaneous running of two applications.

There are many things that Apple should rethink, whether it's the way the system works with files, how the home screen should look in 2012, or what would be best for controlling games (a little hint - a physical controller).

The sum total

Steve Jobs claimed that the perfect product should be a perfect match between hardware and software. Microsoft has almost always maintained the opposite position on this, and it was hypocritical of Ballmer to say the least when he suddenly turned one hundred and eighty degrees and started claiming the same thing as if he had discovered America. There are still a few question marks hanging over the Surface. For example, nothing is known about the duration, price or the start of official sales. In doing so, all three aspects can be key.

For Microsoft, the Surface is not just another product with which it wants to wet its beak in the consumer electronics market, as it did, for example, with the failed Kin phones. It gives a clear indication of the direction it wants to take and what is the message of Windows 8. Surface is supposed to present the new generation of the operating system in all its nakedness.

There are several things that can break the neck of a tablet from Microsoft - lack of interest from developers, lack of interest from ordinary users and businesses, the established gold standard in the form of the iPad, and more. Microsoft has experience with all of the above scenarios. But one thing cannot be denied to him - he has broken up the stagnant waters of the tablet market and is bringing something new, fresh and unseen. But will it be enough to reach the masses?

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