Ondrej Holzman When I last week featured new application Clear, besides the description itself, I mainly talked about how well the developers had mastered marketing and promotion. Already within the first day, Clear jumped to the forefront of the charts in the App Store, and now we have additional statistics: in 9 days, the application was downloaded by 350 users.
This is a really big number, which the Realmac Software studio would definitely not have achieved if it had not prepared users for its new work in advance. At the same time, it was enough to invent a new innovative control for an otherwise completely simple and classic task book in which you check off completed tasks, and success was born.
"We've sold over 350 copies," manager Nik Fletcher confirmed. "The first day was huge and on Wednesday the app became number one in App Stores worldwide. The response was incredible.”
Another reason why the application, which was developed by developers from Impending and Milen Džumerov in addition to the renowned studio Realmac Software, promised success was the set price. For less than a dollar, even those who just wanted to touch Clear and try it out bought the application. “We felt that 69 pence (99 cents) was a very reasonable price. At some stages of development, we considered whether we should keep Clear free, but in the end the feeling prevailed so that we could later tell people that this application is worth the money,” Fletcher stated.
And people were really curious. After all, a sample video that was released during January, watched by more than 800 thousand viewers. The result is that so far Clear has earned over 169 pounds (about 5 million crowns), while 30%, which Apple takes, has already been deducted from this amount. The popularity of the new to-do list is also evidenced by the fact that almost 3 Clear users have gifted it to their friends, which means that not only do people recommend the app, but they are also willing to pay for it again.
At the same time, coming to the App Store with an application that "just" writes down tasks and reaping such success cannot be the work of chance. There is a lot of competition in the App Store for all kinds of organizers and task managers, so the developers of Clear had to come up with something new. "Before Christmas, Milen and Impending discussed a new project and we had four ideas on the table. We then combined several of them into one and a very simple to-do list was created." reveals Fletcher.
"Of course, there are already hundreds of similar applications in the App Store, so we had to take a slightly different approach to everything. We said we wanted a really simple design, and then we started removing the excess stuff,” says Fletcher. As a result, Clear can really do no more than record a task and then tick it off as completed. No dates, no alerts, no notes, just prioritized. "Every little thing must have its justification in the application. We discussed every detail in detail."
After such a success on iPhones, questions immediately arose, of course, whether the developers are also preparing a version for iPad or even for Mac, because it is the frequent absence of versions for other devices that makes other to-do applications suffer. Fletcher didn't want to be specific, but hinted that other versions are on the way. "We use other Apple devices ourselves and are primarily a Mac software company, so we definitely want to use Clear's information elsewhere," he stated and added that an update for the iPhone version is coming, but he did not want to talk about the news in it.
“For now, we are focusing on Apple devices, although we are open to other platforms as well. It's about whether we can transfer the experience from the iPhone just as well there." Fletcher added. So it is possible that one day we will see Clear for Android or Windows Phone as well.
I think that Clear is just a sign of perfectly smooth marketing, no joke. Basically, I'm selling only an inflated bubble, a trinket that has no reasonable purpose.
After the initial excitement of the new interface, a person will understand that the application has nothing to offer.
I wonder how many people use the app after the initial excitement has died down...
Well, that app is not bad at all. It's just neatly packaged reminders. But with those, if I want something light-hearted, I get it. And the gesture where I need both hands is bullshit. I don't know what the app is for. I always tried to use the system app, if I didn't really mind.
I don't see why I shouldn't support the developers.
Just enough for the app that I downloaded and deleted.
well, if it doesn't have an alarm, it's absolutely useless for me. For me, the bow is there to alert me when I have to do something. I just need a piece of paper and a pencil for that
besides, why clear when we have reminders?
To make it worth their while, most, like me, just tried the app. Even if the mac version supports pinch to zoom gestures, etc., it won't be the same. And a special app for Reminders and the new Wunderlist is yet to be released in this category..
..exactly … agree.
Hold can sell it, that's probably pretty important. 1. I would give it for free 2. I was interested in the graphics + title and I will give enough for that. Otherwise, notes on the iPhone are enough for me for the same purpose.
jojo notes and reminders are great enough and most importantly they synchronize, I use clear more like a shopping list and it works perfectly, I was very interested in this app and I like it
Is it also in Czech?
sleepness: where did you find the information about the upcoming wunderlist update please? I use it across 4 platforms and it interests me a lot. Thank you
It's about Wunderkit, I only tried the beta, I got it confused with Wunderlist.
http://get.wunderkit.com/
reminders cannot sort by priority