Apple picker The Czech translation of the book will be published in a few weeks The cursed empire - Apple after the death of Steve Jobs from journalist Yukari Iwatani Kane, who tries to portray how Apple works after the death of Steve Jobs and how things go downhill for him. Jablíčkář is now available to you in cooperation with the publishing house blue vision offers an exclusive look under the hood of the forthcoming book - part of a chapter titled "The Spirit and the Cipher".
Readers of Jablíčkář also have a unique opportunity to order a book The cursed empire - Apple after the death of Steve Jobs pre-order for a cheaper price of 360 crowns and get free shipping. You can pre-order on a special page apple.bluevision.cz.
His spirit floated everywhere. Obituaries covered the front pages of newspapers and websites. TV stations aired long programs celebrating how he had changed the world. Articles appeared on the Internet from everyone he influenced in some way. Former software chief Avie Tevanian posted a Facebook page reminiscing about Jobs' bachelor party. Only Tevanian and another friend showed up because everyone else was afraid to attend a social event with him. Even those on whom he rained fire and brimstone praised him. Gizmodo editor-in-chief Brian Lam expressed his regret for his blog's handling of the iPhone 4 prototype in a celebratory article titled "Steve Jobs was always kind to me (or a nerd's regret)".
Recalling how he got Jobs to write a letter formally requesting the device, Lam wrote, "If I could do it all over again, I would write an article about that phone first. But I'd probably return the phone without asking for a letter. And I would write an article about the tech who lost it with more empathy and not mention his name. Steve said that we enjoyed our fame and were able to write the article first, but that we were greedy. And he was right. They were. It was a bitter victory. And we were also short-sighted.” Lam admitted that he sometimes wishes he had never found the phone.
Although there have been a handful of articles commemorating Jobs' tyranny, most have been respectful of him.
Simon & Schuster in New York rushed to finish Isaacson's biography of Jobs a month early. Jobs had no control over the book's content, but he argued fiercely over the cover. One of the original versions that the publisher proposed for the cover was the Apple logo and a picture of Jobs. The caption was "iSteve". This angered Jobs so much that he threatened to cut off the collaboration.
“This is the ugliest cover. She's terrible!” he yelled at Isaacson. "You have no taste. I never want anything to do with you again. The only way I'm ever going to have fun with you again is if you let me talk into an envelope.''
Isaacson agreed to allow him to be involved. As it turned out, he would have needed his approval in the end anyway, since Apple owned the rights to all of Jobs' images worth anything.
A few months before Jobs' death, the two exchanged endless e-mails about a photo and a font that would suit the cover. Isaacson convinced Jobs to use the magazine photo Fortune from 2006, in which the CEO stares intently through his round glasses and looks a bit like a rascal. When celebrity photographer Albert Watson took it, he asked Jobs to look into the lens 95 percent of the time while thinking about the next project on his desk.
Jobs won the dispute and pushed for a black-and-white version based on the idea that he was a "black-and-white kind of guy." Isaacson complied with Jobs' request to make the caption in Helvetica, a sans-serif font that Apple had used in the past for corporate materials, but refused to do the caption Steve Jobs in grey. Isaacson felt strongly that the caption should be printed in black and his own name in gray.
"They're not going to read Walter Isaacson, who feeds off Steve Jobs," Isaacson argued. "They'll read Steve Jobs and I'll try to stay out of the way as much as possible."
One of the ideas Simon & Schuster was pushing was to publish a book without the title on the cover - a sort of book version of the Beatles' White Album. But Jobs rejected this, saying that he found it arrogant. In the end, they settled on a neat, elegant and simple cover, more or less in the style of Apple products.
When Jobs died, Apple chose this idealizing image as the honorary, tribute photo on its home page. Both the image and its impact were so intrinsically Jobs-esque that his friends and colleagues marveled—it was as if the late executive had orchestrated the whole development from the other world.
