Ondrej Holzman [youtube id=”0ONucH0Jwfk” width=”620″ height=”360″]
Apple's marketing department has been working at one hundred and twenty percent in recent weeks. Three more new ads have been released that show three different types of apps that can be used on the Apple Watch: music, travel, and fitness.
This time, Apple opted for the most simple, fifteen-second spots, where only the Watch is on the screen and the applications change in them.
In advertising with music applications we find, for example Shazam for music discovery, Pacemaker for DJs and StubHub for purchasing tickets. As part of fitness, Apple shows a running app Nike +, Waterminder serving to control hydration and MLB.com At Bat showing scores of sports matches.
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The last video shows the Watch as a travel aid. Application Expedia, Uber or Yelp they can make traveling significantly easier for you.
Three short spots follow another four recently introduced ads about apple watch. A new one advertising campaign but by lowered Apple also with the iPhone.
Source: MacRumors
The ads are nice, but it is surprising to me how Apple is unable or simply unwilling to release the Apple Watch for official sale in the Czech Republic. So a lot of hype around a product that not even a person can try or buy....interesting strategy :)
Well, those ads seem to me to be a kind of fast food, just three identical ads, where a different app is running in the watch. When I look at Intention, for example (although it is focused differently), it's heaven and bagpipes.