Filip Novotny It's only been a few weeks since the American music project Nine Inch Nails finished their tour this year. However, its creator Trent Reznor definitely has no time to rest. As an employee of Beats Electronics, together with Jimmy Iovine or Dr. Drem found himself under the wing of Apple. IN conversation pros Billboard Reznor spoke about his new role, his relationship with his employer, and the current state of the music industry.
It seems that Apple is going to use the potential of its acquisition of Beats Electronics to the fullest. "They've expressed an open interest in me designing certain products with them," Reznor said in an interview. "I can't go into details, but I think I'm in a unique position where I could be beneficial to society." The singer admits that he will have less time left to create music, but his work will still be closely related to music.
Reznor has been interested in music distribution for a long time. During his fruitful career, he encountered the pitfalls of classic publishing houses, but he also tried alternative ways to deliver his work to listeners. One example for all - seven years ago, Reznor ran out of patience with his label Interscope, and so his fans he said, let them steal his new album on the Internet.
Thanks to the sixty-billion dollar acquisition of Beats Electronics, he has become an Apple employee today, which certainly has not diminished his opportunities to influence the music industry. In addition, Reznor also appreciates his new job on a personal level: "As a lifelong customer, fan and supporter of Apple, I am flattered."
The creator of the Nine Inch Nails project can now fully focus on helping design a new music streaming service. (Respectively, a certain update of the Beats Music project, which is a promising start, but still has a long way to go before it is perfected and widely accepted by the public.) According to Reznor, such a project could be beneficial for music creators, distributors and consumers: "I'm on the side streaming, and I think the right streaming service could solve all parties' problems."
A key aspect of such a solution is the financial aspect. Even there, according to Reznor, streaming has the upper hand and can help stop the decline in the value of music creation. "A whole generation of young people listens to music on YouTube, and if there's an ad in the video, they're used to putting up with it. They're not going to pay a dollar for a song, so why should you?'
However, according to Reznor, certain alternative solutions for payment for the work of performers cannot fall on fertile ground. A prime example of this is U2's new album distributed for free (and rather unsparingly) via iTunes. “It was about getting the thing in front of as many people as possible. I understand why it was attractive to them, plus they got paid for it,” explains Reznor. "But there is a question - did it help to devalue music? And I think so.” According to the new Apple employee, it is important to know that the artist's work will reach people, but he cannot impose it on anyone.
Who is this anyway? Do you really drink Apple? Next collaboration with whom? With that popovic or with desmod?
Probably just one of the most recognized musicians in the world. If you don't know music, that's your problem, not Apple's :-)
Just because you kids don't know who he is doesn't mean he isn't a well known figure in the music world…
You don't have to accentuate your ignorance with an inappropriate presentation. We have already taken the picture.
Of course you can use google for that, but for your convenience I will tell you about Reznor that he is the founder of a music industry, played by, for example, Marilyn Manson, who as a reporter for a music magazine interviewed Reznor, which inspired him so much that he resigned and started engage in music. Otherwise, Reznor wanted to be a concert pianist, but in the end he came to music in a different way and lately he has been focusing a lot on film music (Zmizela, 300 Battle of Thermopylae, etc.) and has collaborated a lot with David Lynch in this area. He also had several joint projects with David Bowie and starred in one of his clips.
I hope you know at least one of the names listed... if not, forget the whole article and go play Lunetic.
http://www.ninwiki.com/Use_in_Video_Games
Trent Reznor Wins Oscar for 'The Social Network'
http://www.rollingstone.com/music/news/trent-reznor-wins-oscar-for-the-social-network-20110225