Michal Marek Trent Reznor is a man of many faces. He is the frontman of the group Nine Inch Nails, an Oscar-winning composer of film music, but after the acquisition of Beats, he is also an employee of Apple. Plus, it looks like Reznor isn't exactly an insignificant employee. According to the report The New York Times plays a key role in the process of transforming the Beats Music streaming service, which Apple bought together with the entire Beats company last year, in new music service directly under the Apple banner.
It is not yet clear what exactly Reznor's work consists of. However, he is known to work with both Apple and Beats employees, including Beats co-founder Jimmy Iovino, who reports to Internet Services chief Eddy Cuo. We do not know whether Jony Ive is also working on the design of the application of Apple's new music service. However, it can be assumed that the expected reincarnation of Beats Music will fit into the current iOS concept, which is under the thumb of the company's court designer Jony Ive.
The New York Times in his report he also provides a whole range of other information, but these are details that we have already written about. Among them are rumors that Apple's new music service should be presented at WWDC in June and then arrive to users as part of the new iOS 9 operating system. However, according to some reports, the service would could also get on Android. Other information talks about the pricing policy, in which Apple originally wanted to gain a competitive advantage with a favorable price of $7,99. But nothing like that happened due to pressure from the publishers Apple probably won't succeed.
Now it looks like the service will cost ten dollars a month, which is a fairly typical price for streaming services, and Apple will have to entice it differently. The way to favor customers should be primarily exclusive content, in order to obtain which they will rely mainly on the established iTunes brand and their contacts in the industry.
Questions are also raised about the future of the iTunes Radio service, which Apple introduced together with iOS 7 in 2013. iTunes Radio has not yet reached the Czech Republic, but it works happily around the world and it will be interesting to see how Apple will combine its existing music services after the arrival of its streaming service . For the user experience, it will be important that the music services within the Apple ecosystem complement each other as elegantly as possible and that their portfolio is not unnecessarily complex.
The concept on which iTunes Radio is built, but probably has its place in Apple's plans. Zane Lowe came to Cupertino, a former BBC Radio 1 DJ. According to rumors, he should create some kind of regionally focused music stations on iTunes Radio, which in a way could resemble classic radio stations. The current playback offer based on genre, artists and specific songs would thus be enriched with another interesting dimension.
Recycling the article... 1/4 of a year is not that long again...