Amaya Toman Streaming services Spotify and Apple Music are considered the two main competitors in this field. Although Spotify has a huge advantage in the form of a big time lead, Apple is constantly improving its Music and it cannot be said that it lags significantly behind its older competitor. Each service has its specific target group, but the rivalry is undeniable.
A few weeks ago, Spotify successfully reached a user base of 180 million users, of which 83 million are paid users using the Premium variant. Apple Music boasts 50 million paying users. This is a significant difference, but even this user base is growing at a rapid pace and it may only be a matter of time before it not only catches up, but even overtakes its competitor.
Spotify CEO Daniel Ek previously gave an interview to Fast Company's Robert Safian in which he discussed the music industry and a number of other issues. The public was thus able to get an interesting picture of how the Spotify platform actually achieved its current influence. In a way, Spotify had a slap on the face of Apple from the very beginning - we mustn't forget that at the time of Spotify's arrival, iTunes reigned supreme in the field of music downloads. How did Spotify manage to find its place in the sun next to an iTunes-sized giant?
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"Music is all we do day and night, and that simplicity is what makes the difference between average and really, really good." explained Ek in an interview, adding that it's this singular purpose that will help him convince all skeptics, from those who don't believe it can beat Apple to those who believe there really isn't any difference between streaming services. difference.
But Robert Safian also started an interview with Tim Cook, who of course praised Apple Music accordingly. He cited curated playlists as one of the main differences between Apple Music and Spotify, and commented on his relationship with both music and streaming services.
"We fear that music is losing its humanity and becoming more of a world of beats and flats rather than a world of art and craft."
Cook himself practically cannot do without music. "I wouldn't be able to exercise without music," he confided. "Music inspires, motivates. It's something that can calm me down at night. I think it's better than any medicine," he added.
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