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Tim Cook has been leading Apple as CEO for three and a half years. This, among other things, also brings great financial rewards. But the 54-year-old native of Alabama has a clear plan for how to deal with the money - he will give up most of his wealth to help others.

Cook's plan revealed extensive profile by Adam Lashinsky in Fortune, which states that Cook intends to donate all of his funds beyond what his 10-year-old nephew will need for college.

There should still be a lot of money left over for philanthropic projects, as the current fortune of the Apple boss, based on the shares he holds, is around $120 million (3 billion crowns). In the following years, he should be paid another 665 million (17 billion crowns) in shares.

Cook has already started donating money to various causes, but so far quietly. Going forward, the successor to Steve Jobs, who has never been into philanthropy, should develop a systematic approach to the cause rather than just writing checks.

It is not yet clear what areas Cook will send his money to, but he has most often spoken publicly about AIDS treatment, human rights or immigration reform. Over time, just after taking up the post of executive director of Apple, he began to use his position to defend and promote his views.

"You want to be that pebble in the pond that stirs the water and makes change happen," Cook said Fortune. Before long, the head of Apple will probably join, for example, Bill Gates, the founder of Microsoft, for whom philanthropy is currently the main activity. He too, along with his wife, gave up most of their wealth for the benefit of others.

Source: Fortune
Photos: Climate Group

 

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