Daniel Hruska EPIC's Champions of Freedom event was held in Washington, where Tim Cook also appeared, albeit remotely via a big screen. The head of Apple focused on data security, government monitoring and data mining and in what directions the company wants to lead in these matters in the future.
Without hesitation, Apple's chief executive leaned on companies like Google or Facebook (of course, he didn't name any of them directly), which earn mainly from targeted ads thanks to the data obtained from their customers. Compared to these companies, Apple earns the most from the sale of devices.
"I'm talking to you from Silicon Valley, where some of the leading and successful companies have built their businesses on the collection of their customers' data. They collect as much information about you as possible and then try to monetize everything. We think that's bad. This is not the kind of company Apple wants to be," Cook said.
“We don't think you should use a free service that looks like it's free but will end up costing you a lot to use. This is especially true today, when we store our data related to our health, finances and housing," Cook elaborates on Apple's position on privacy.
[do action=”quote”]If you leave the police key under the doormat, the thief can find it too.[/do]
“We think customers should be in control of their information. You may also like these wannabe free services, but we don't think it's worth having your email, search history, or even all your private photos available for god knows what purposes or advertising. And we think that one day these customers will also understand all this," Cook apparently alludes to Google's services.
Then Tim Cook took a dig at the United States government: “Some in Washington would like to take away the ability of ordinary citizens to encrypt their data. However, in our opinion, this is very dangerous. Our products have offered encryption for years and will continue to do so. We think this is a crucial feature for our customers who want to keep their data secure. Communication via iMessage and FaceTime is also encrypted because we don't think we have anything to do with its content at all."
The Department of Homeland Security of the United States of America considers the ubiquitous encryption of communications as a convenient route for terrorism and would like to follow Apple's creation of a backdoor bypassing all security measures.
“If you leave the key under the doormat for the police, the thief can still find it. Criminals use every technology available to hack into user accounts. If they knew the key existed, they wouldn't stop searching until they succeeded," clearly Cook rejected the possible existence of a "universal key".
In the end, Cook emphasized that Apple requires only the most necessary data from its customers, which it encrypts: "We should not ask our customers to make concessions between privacy and security. We have to offer the best of both. After all, protecting someone else's data protects us all.”
Nice article..definitely agree against data collection..
PS: a very scary look at how Google works VS. this heading.
That's great :D
That's pretty pathetic. First, everyone has the option to turn off ad personalization. And then Apple kicks just because they didn't exactly make a dent in the world with their own advertising system. But they could, for example, grease their own search engine to show us that it is possible even without context in the form of knowledge about the user. :-)
And then, everyone collects data, and whoever says no collects twice as much.
i totally agree google is big brother
away with google and similar facebook list etc.
I want to believe him, but somehow I can't.
I agree with Tim :)
mainly that whatever you say to SIRI, Apple stores it on its servers for two years (it's in the terms of use -> the text you click off that you've read it)