Ondrej Holzman Magazine Fortune published the second annual ranking of the world's 50 biggest leaders who are changing and influencing various industries, and it was headed by Apple CEO Tim Cook. The second is Mario Draghi, head of the ECB, the third is Chinese President Xi Jinping and the fourth is Pope Francis.
"There's no real preparation for replacing a legend, but that's exactly what Tim Cook has had to do in the last three and a half years since Steve Jobs' death." he wrote Fortune to the first man of the ranking.
"Cook steered Apple very firmly, sometimes to surprising places, which secured him the 1st place on Fortune's list of the World's Greatest Leaders," explained the choice of the magazine, which cited as examples, in addition to the new Apple Pay or Apple Watch products, and the historically highest stock price as well a much greater openness and concern for social problems of all kinds.
In a comprehensive profile of Cook by Adam Lashinsky, who Fortune along with the leaderboard published, among other things, it is discussed how the current CEO of Apple is doing after taking over the scepter from Steve Jobs. The results are definitely positive - under Cook's leadership, Apple grew into the most valuable company in the world, although Tim Cook is certainly a different leader than Jobs. But he himself admits that he had to get used to it.
“I have hippo skin,” she says, “but it's gotten thicker. What I learned after Steve left, what I only knew on a theoretical, maybe academic level, was that he was an incredible shield for us, for his executive team. None of us probably appreciated it enough because we didn't focus on it. We focused on our products and the running of the company. But he really caught all the arrows that flew at us. He was also garnering praise. But to be honest, the intensity was much greater than I expected.'
But it wasn't all rosy days for Cook in one of the most watched functions, at least in the technology world. The Alabama native had to deal with the Apple Maps fiasco or the bust with GT Advanced Technologies over sapphire. He also sidestepped the appointment of John Browett as head of retail stores. He finally released him after six months.
“It reminded me how crucial it is that you fit into the company culture, and that it takes time to understand it,” he says. “As a CEO, you're involved in so many things that each one gets less attention. You have to be able to operate in shorter cycles, with less data, with less knowledge, with less facts. When you're an engineer, you want to analyze things a lot. But when you believe that people are the most important reference points, you have to make relatively quick decisions. Because you want to push people who are doing well. And you either want to develop people who don't do as well, or worse, they have to go elsewhere."
You can find the complete profile of Tim Cook <a href="https://cdn.shopify.com/s/files/1/1932/8043/files/200721_ODSTOUPENI_BEZ_UDANI_DUVODU__EN.pdf?v=1595428404" data-gt-href-en="https://en.notsofunnyany.com/">here</a>.
