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Apple yesterday he announced financial results for the last quarter, in which its profit fell year-on-year for the first time in a decade, so even the subsequent conference call with investors led by Tim Cook was carried in a slightly different atmosphere than usual. Apple has been under enormous pressure in recent months, and shares have gone down considerably...

Nevertheless, the company's executive director discussed several interesting topics with the shareholders. He talked about the new products that Apple is preparing, the iPhone with a larger display, problems with iMacs and the growth of iCloud.

New products for autumn and 2014

Apple hasn't introduced a new product in 183 days. The last time he renewed practically his entire portfolio was last October, and we haven't heard from him in this regard since. We're expected to see some news at WWDC in June, but that could be all it takes until the fall, as Cook indicated on the call. "I don't want to get too specific, but I'm just saying that we have some really great products coming out in the fall and throughout 2014."

[do action=”quote”]We have great products lined up coming in the fall and throughout 2014.[/do]

It can be expected that Apple has an ace up its sleeve, or rather a completely new product, as Cook talked about the potential growth of new categories. Was he talking about the iWatch?

"We are fully convinced of our future plans. As the only company in its industry, Apple has several distinct and unique advantages, and of course, its culture of innovation focused on creating the best products in the world that change people's lives. This is the same company that brought the iPhone and iPad, and we are working on a few more surprises,” Cook reported.

A five-inch iPhone

Even in the last conference call, Tim Cook did not avoid the question about the iPhone with a larger display. But Cook has a clear opinion on phones with a five-inch display.

“Some users will appreciate a large display, while others will appreciate factors such as resolution, color reproduction, white balance, power consumption, app compatibility and portability. Our competitors had to make significant compromises in order to sell devices with large displays,” stated the head of the company, adding that Apple would not come up with a larger iPhone precisely because of these compromises. In addition, according to the apple company, the iPhone 5 is an ideal device for one-handed use, a larger display would hardly be controlled in this way.

Lagging iMacs

Cook made an unusual statement when iMacs were also discussed. He admitted that Apple should have proceeded differently when selling new computers. Introduced in October, the iMac went on sale later in 2012, but due to insufficient inventory, customers often waited until next year for it.

[do action=”citation”]Customers had to wait too long for the new iMac.[/do]

"I don't look back too often, only if I can learn from it, but honestly, if we could do it over again, I wouldn't announce the iMac until after the new year." Cook admitted. "We understand that customers have had to wait too long for this product."

The skyrocketing growth of iCloud

Apple can rub its hands because its cloud service is doing well. Tim Cook announced that over the last quarter, iCloud has seen a 20% increase, the base has grown from 250 to 300 million users. Compared to the situation a year ago, this is almost triple.

The growth of iTunes and the App Store

iTunes and the App Store are also doing well. The record $4,1 billion brought in by the iTunes Store speaks for itself, which means a 30% year-on-year increase. To date, the App Store has recorded 45 billion downloads and has already paid out $9 billion to developers. About 800 apps are downloaded every second.

Competition

"There has always been competition in the smartphone market," said Cook, adding that only the names of the competitors had changed. It used to be mainly RIM, now Apple's biggest opponent is Samsung (on the hardware side) tied with Google (on the software side). “Although they are unpleasant competitors, we feel that we still have much better products. We are constantly investing in innovation, we are constantly improving our products, and this is reflected both in the loyalty rating and in customer satisfaction."

Macs and the PC market

[do action=”citation”]The PC market is not dead. I think it has a lot of life left in it.[/do]

“I think the reason our Mac sales were down was because of the very weak PC market. At the same time, we sold almost 20 million iPads, and it's certainly true that some iPads cannibalized Macs. Personally, I don't think it should be any big numbers, but it was happening." Cook said, trying to further explain why he thought fewer computers were being sold. “I think the main reason is that people have extended their refresh cycles when they buy a new machine. However, I don't think this market should be dead or anything like that, on the contrary, I think it still has a lot of life in it. We will continue to innovate.” added Cook, who paradoxically sees an advantage in the fact that people will buy the iPad. After the iPad, they can buy a Mac, whereas now they would choose a PC.

Source: CultOfMac.com, MacWorld.com
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