Ondrej Holzman For Earth Day, Apple revamped its environmental efforts page, which is now dominated by a two-minute video explaining how the company is transitioning to renewable energy. The entire spot was narrated by Apple CEO Tim Cook himself...
"Now more than ever we will work to leave the world better than we found it," says Cook in his traditionally calm voice. Apple on the website highlights, among other things, the reduction of carbon footprints and the reduction of toxins and energy used in its own products. Under the leadership of Tim Cook, Apple is very interested in the environment, and the latest campaign shows that the iPhone manufacturer wants to be seen as one of the leading activists in this direction.
Apple is close to powering all of its objects with renewable energy. It now powers 94 percent of offices and data centers, and that number continues to grow. In connection with the "green campaign" he brought the magazine Wired extensive interview with Lisa Jackson, Apple's vice president of environmental affairs. One of the topics was the new data center in Nevada, where Apple, unlike other locations, is focusing on solar instead of wind and hydroelectric power. When the data center in Nevada is completed next year, a giant solar array will grow around it on an area of more than half a square kilometer, generating about 18-20 megawatts. The rest of the energy will be supplied to the data center by geothermal energy.
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Jackson has only been at Apple for less than a year, so she can't take too much credit for moving Apple in the direction of green policy yet, but as the former head of the Environmental Protection Agency he is a very valuable part of the team and monitors all progress in detail. "No one can say anymore that you can't build data centers that don't run on 100 percent renewable energy," says Jackson. Apple can be a great example to others, renewables are not just for environmental enthusiasts.
"We still have a long way to go, but we are proud of our progress," reports Jackson, who points to Apple's development in an open letter, which the company wants to update regularly. Also, the mentioned promotional video called "Better" is shot in the style that although Apple is doing a lot for the environment, there is still a lot of work to be done. Apple takes all environmental issues very seriously.
