Amaya Toman Tim Cook was understandably torn after last week's "Gather Round" conference on Wednesday. In various interviews, he spoke not only about the Apple Watch Series 4, but also about the trio of newly released iPhones. They surprised the public especially with their generous price range.
The iPhone XS and iPhone XS Max are the most expensive phones the Californian company has ever offered. But Cook explained that Apple has always found consumers willing to pay more for products in which they can find enough innovation and enough value. "From our perspective, this group of people is big enough to build a business around," Cook said in an interview with Nikkei Asian Review.
In the interview, Apple's CEO also opened up about the importance of the iPhone over the years. He reminded that things that we used to buy individually can now be obtained in one single device, and that thanks to this variability, the iPhone plays an increasingly important role in the lives of users. At the same time, he also denied that Apple was - or wanted to be - a brand for the elite. "We want to serve everyone," he declared. According to Cook, the range of customers is as wide as the range of prices those customers are willing to pay.
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The new iPhones differ not only in terms of price, but also in terms of the diagonal of the displays. Cook these differences in conversation with iFanR explains by the "different need of smartphones", which manifests itself not only in differences in the requirements for screen size, but also in the relevant technologies and other parameters. According to Cook, the Chinese market is also specific in this regard – customers here prefer larger smartphones, but Apple wants to attract as many people as possible.
But the Chinese market was also discussed in connection with dual SIM support. It was in the case of China, according to Cook, that Apple realized the importance of supporting two SIM cards. "The reason Chinese users have taken to dual SIM so much is applicable in a lot of other countries," Cook said. Apple considers the issue of reading QR codes to be similarly important in China, which is why it came up with the simplification of their use.
Source: 9to5Mac
On the other hand, it's "likeable" that he doesn't mask it with anything and straight up says that Apple users are idiots who simply pay the money for it, so why not squeeze them.
Perhaps the market determines the price, if there are people who will buy the product, then there is no reason not to make it more expensive. If you want to make value out of your company, you cannot sell products for 5 crowns. I have no problem paying the money for it, not because I feel like many others that I am buying something exclusive, but because I have no problem paying extra for services that make my life easier and the connection that exists between things from Apple, is definitely among them. Plus, I just love their products, which is also pretty important for something I use pretty much all the time...
So I have an iPhone 6s plus, which I bought new for a tenner and I can't imagine how the iPhone X for 30 would serve me better, of course it has a better camera, modern design, etc. I already switched to the iPhone 8plus, but the reprak started to rattle, so he sent for a claim and I got the 24 thousand returned, precisely because it didn't bring me anything new. So, I would make some sense in the fact that people don't look too hard to buy it, in short, they want it and I would take it, but when I realize that for the price of the most expensive one, I have paid for the operation of the apartment for a year, so I won't give it?
Personally, I don't understand why everyone is dealing with the 512GB version. Personally, I have an IP7+ 128GB and realistically after 2 years I'm at 57GB. Wife IP6 64GB and after 4 years is at 37GB. And how are you doing? Do you know someone who actually uses 128GB or more?