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Yesterday, Tim Cook again participated in the Good Morning America program, which is broadcast by the American station ABC News. Given that the keynote took place a week ago, it was clear in advance what the core part of the ten-minute discussion would be. In addition to new products, in the interview he also mentioned the legacy of Steve Jobs at Apple, his enthusiasm for augmented reality and the current problem that concerns the so-called Dreamers, i.e. the children of American illegal immigrants.

Probably the most interesting information came as a response to a message from a viewer who was concerned iPhone X prices. According to Cook, the price is for the new iPhone X justified considering what they managed to implement in the new phone. Cook even called the new product's thousand-dollar price tag "a bargain." However, he also mentioned that the vast majority of people will buy the new iPhone X either from a carrier, using a "good" price offer, or based on some kind of upgrade plan. It is said that few people will pay those thousand dollars at once for a phone in the final.

Augmented reality was the next shake-up, which Cook is personally very excited about. The release of iOS 11 together with ARKit is said to be a big milestone, the essence of which will be revealed in the future. During the interview, Cook demonstrated applications for augmented reality, specifically for visualizing new furniture. Augmented reality will help users primarily in two areas, namely shopping and education. According to Cook, this is a fantastic teaching tool whose potential will only continue to develop.

It's a great solution for shopping, it's a great solution for learning. We convert complex and complex things into simple ones. We want everyone to be able to use augmented reality. 

Furthermore, in the interview, Cook tried to dispel users' concerns about security, with regard to the data obtained through Face ID. He also mentioned the so-called Dreamers, i.e. the descendants of illegal immigrants, whose support he expresses publicly and who he stands behind (there should be around 250 such people at Apple). Last but not least, he also spoke a few words about the role that Steve Jobs' legacy plays in Apple.

When we work, we don't sit and think "What would Steve do in our place". Instead, we try to think about the principles on which Apple as a company is built. Principles that allow a company to create incredibly great products that are simple to use and make people's lives easier. 

Source: Cultofmac

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