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People didn't trust the iPod or the iPad at first, but both products ended up being huge hits. Tim Cook spoke in a similar vein when asked about the future of the Apple Watch. He spoke at length about the upcoming watch at Tuesday's Technology and Internet Conference organized by the Goldman Sachs group.

To show why the Apple Watch will succeed, the head of Apple took a small trip into history. "We weren't the first company to make an MP3 player. You may not remember it, but there were a lot of them back then and they were fundamentally difficult to use," Cook recalled, joking that using them almost required a PhD. While these products, he says, no one remembers today and are so irrelevant, Apple was able to succeed with its iPod.

According to Cook, the iPod was not alone in this position. "The market for tablets was similar. When we released the iPad, there were a lot of tablets, but nothing really mind-blowing," Cook said.

At the same time, he believes that the watch market is also in the same position. “There are a number of things being sold that are labeled as smartwatches. I'm not sure you could name any of them," Cook said, pointing to the flood of Android products. (Samsung alone managed to release six of them already.) According to the head of Apple, no model has yet managed to change the way people live.

And that is exactly what Apple is allegedly aiming for. At the same time, Tim Cook believes that his company should succeed. "One of the things that will surprise customers about the watch is its wide range," convinces Cook, pointing to the great design, the possibility of individual customization of the product, but also some of its functions. The key should be the various methods of communication, led by Siri, which the Apple director is said to use constantly.

He also highlighted the possibilities of monitoring physical activity. "I use the watch at the gym and track my activity level," Cook said, but emphasized that the Apple Watch can do more. "Everyone can find something for themselves with them. They will be able to do a huge number of things," he concluded, adding that after a while we won't be able to imagine living without the Apple Watch.

Unfortunately, Tim Cook did not reveal exactly why the Apple Watch should be the product that breaks through in the smart watch market. The comparison with the iPod or iPad is nice, but we can't take it 100% seriously.

On the one hand, it is true that most of the products of the Cupertino company are met with doubts after their introduction, but the situation surrounding the Apple Watch is different after all. While the public knew during the introduction of the iPod what the music player could offer them and why Apple's was the perfect choice, we can't be so sure about the Apple Watch.

Speaking of the benefits of the smartwatch product category, why should the Apple Watch be the one that everyone wants to buy? Only the following months will show whether design, a closed platform and functionality comparable to the competition are enough for success.

Source: Macworld
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