Ondrej Holzman The current Internet hit among celebrities and influential people from various industries is the so-called Ice Bucket Challenge, a challenge launched by the ALS Association to support the fight against amyotrophic lateral sclerosis (ALS). In the last hours, she was joined by Apple CEO Tim Cook and marketing chief Phil Schiller.
Took the ALS #IceBucketChallenge With @michaelfranti at Apple. Challenge Bob Iger and @drdre. http://t.co/yc53yLofoA pic.twitter.com/Tei0DwiefU
- Tim Cook (@tim_cook) August 15
As part of the challenge, everyone's task is to pour a bucket of ice water on themselves, all of which must be vividly documented and shared via social media. At the same time, everyone must nominate three other friends to do the same. The point of the Ice Bucket Challenge is simple – to raise awareness of the insidious amyotrophic lateral sclerosis, more commonly known as Lou Gehrig's disease.
Those who would refuse to be doused with ice water should at least donate money to the fight against ALS, however, so far the challenge is moving in such circles that participants are both dousing themselves and contributing financially at the same time.
Tim Cook, who allowed himself to be doused in front of his subordinates during a traditional party on the Cupertino campus, was invited to participate by his colleague Phil Schiller, who doused himself on the beach of Half Moon Bay documented on Twitter. According to Tim Cook, Apple board member Bob Iger, Beats co-founder Dr. Dre and musician Michael Franti. With the latter, they doused each other, as documented in the official video posted by Apple below.
Other important personalities also participated in the Ice Bucket Challenge, Facebook founder Mark Zuckerberg and Microsoft CEO Satya Nadella did not miss this opportunity. Justin Timberlake, for example, also dropped the bucket on his head.
Amyotrophic lateral sclerosis is a fatal disease of the brain, causing degeneration and loss of cells of the central nervous system, which control voluntary muscle movements. The patient is subsequently unable to control most of the muscles and remains paralyzed. There is currently no cure for ALS, which is why The ALS Association is trying to raise awareness of the problem.
"We've never seen anything like this in the history of this disease," says Barbara Newhouse, president and executive director of the association, which has already raised over four million dollars to fight the insidious disease. "The monetary donations are absolutely incredible, but the exposure this disease is getting through the challenge is truly priceless," adds Newhouse.
[youtube id=”uk-JADHkHlI “ width=”620″ height=”350″]
Minor typo - not Lou Gegring, but Lou Gehrig's disease. ;)