Michal Marek Magazine Wall Street Journal published a report claiming that both Apple and Google are actively negotiating with game developers and trying to get as much exclusivity as possible for their platform. However, this is not the first time that such information has appeared. The deals between the developers and the management of these two tech giants started to be whispered last year. At the time, there was speculation about a partnership between Apple and EA guaranteeing exclusivity for Plants vs. Zombies 2.
The WSJ claims that the agreements between Apple and developers are not based on special financial rewards. However, as a bribe for exclusivity, developers will receive special promotion, such as a place of honor on the main page of the App Store. When Plants vs. Zombies 2 Apple obtained two months of exclusivity from the agreement, and only after the agreed deadline did the game reach Android.
A WSJ report says a similar deal has been struck with the developers of the popular puzzle game Cut the Rope. The second part of this game did not come to Android until three months after it debuted on iOS, and thanks to the promotion, the game was really unmissable in the App Store. Developer studio Gameloft, on the other hand, said it rejected Apple's proposal and insisted on a unified launch of its games despite negotiations from Cupertino.
There is also a perception that games that are exclusive to iOS tend to be heavily patronized and promoted in the App Store. It probably won't surprise anyone that Apple representatives refused to comment on the matter, and EA said they are working closely with both Apple and Google.
“When people love a game and it's not available on their platform, they'll switch to another platform,” says Emily Greer, head of gaming service Kongregate, about gamer behavior. "Human affection for the game can overcome almost anything."
In addition to Apple and Google, other companies are said to be entering into similar agreements. According to the WSJ, Amazon also buys exclusivity through special promotions, and the world of game consoles, for example, is significantly affected by agreements of this type. Manufacturers of these gaming devices are also actively striving for exclusivity for their platform as part of the competitive struggle.
If it's reasonable (e.g. you don't have to wait a year for a title), I don't see anything wrong with it.
Human affection for the game can overcome almost anything. – This is taken from an American article, right?
I would like to see the fool who throws away a phone for 15000 in guilds and buys another one for a similar amount because of one game.
PS: If it was filtered, it would definitely not be because of PVZ2.
One title does not decide. However, if there were more such titles and the offer of high-quality exclusive titles for one platform would exceed the competition on an ongoing basis, a change of platform is certainly logical. It just comes with a normal phone change. No one will throw away a new phone just because of the extra.
yours, yours, yours, yours...