TCL continues its cooperation with the Czech national football team

Press Release: TCL continues to cooperate with Czech football. Premium continues to be a partner of the Czech national football team. The TCL brand, one of the dominant players in the global market television and a leading company in the field of consumer electronics, has officially announced that it has signed an extension of the contract with the Football Association of the Czech Republic until 2026 and continues to be a Premium partner of the Czech national football team and at the same time its Technology Partner.

The Czech national football team was represented at the contract signing ceremony by its coach Jaroslav Šilhavý, Tomáš Sluka, Chairman of the Board of Directors, and Easton Kim, Marketing Director for Europe, were present at the contract signing for the STES agency. The signing of the contract was also witnessed by the ambassador of the TCL brand in the Czech Republic, former Czech football defender and representative Tomáš Ujfaluši. TCL representatives received a national team jersey from the national team coach.

TCL remains a partner of the representative "A" team and the national under-21 team. He will thus address the fans of the Czech national team, for example, as part of accompanying events, as was the case in previous years in match fan zones, at press conferences and the like.

"I see the extension of the contract as proof that TCL was satisfied with the partnership up to now, as were we, after all. I am very happy that we will continue on a common path in football," said Petr Fousek, chairman of the Football Association of the Czech Republic.

"With the new contract, we continue the successful cooperation with TCL from previous years. We are very pleased that she has shown us trust in the future as well and that we will continue to follow the successes of Czech football together." added Tomáš Sluka, chairman of the board of directors of STES, i.e. the trade and marketing agency FAČR.

TCL has been a Premium partner of the Czech national football team since 2020, when the Czech football team successfully qualified for the European Championship. The TCL brand has been supporting football for a long time and bringing together fans of this beautiful game all over the world. TCL has its team of football ambassadors. They combine football and modern technology that the TCL brand brings. TCL's squad includes outstanding young English midfielder Phil Foden, rising star and Spanish international Pedri, remarkable top player Rodrygo, a winger for the Brazilian national team, and Raphaël Varane, a famous defender and key player for the French national team. The Czech ambassador of the TCL brand is Tomáš Ujfaluši, who symbolically replaced Pavel Horváth in this position. TCL supports selected sports activities and inspires excellence in the spirit of its corporate slogan "Inspire Greatness".

"Football belongs on TV screens and TCL belongs to football," Commenting on the contract extension, Easton Kim, Marketing Director of TCL Electronics, adds: "After all, a television broadcast on high-quality television can fully convey the atmosphere of a football match and will bring countless details, repeated shots and many other visual information. In addition, you can watch the football match in the comfort of your home with family or friends, as people do all over the world. The popularity of watching sporting events on big TVs is growing as their sales are growing. Our C735 large-format TV model is the world's best-selling TV in the 98-inch TV segment.”

Thanks to the technologies used, televisions with the TCL brand allow you to transmit a premium experience directly from the field to homes. TCL Mini LED backlight technology and a refresh rate of up to 144 Hz ensure that fast-moving objects are clearer and sharper on the screen. The result is exceptional picture quality that puts viewers right in the middle of the action, allowing them to feel as if they were right there on the pitch.

The highest model series of TCL TVs, thanks to their quality and the technologies used, receive a number of awards and evaluations from the professional public. The TCL QLED Mini LED C835 television received an award from the EISA association, and the TCL QLED MiniLED C935 model received a CES Innovation Award.

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