Jiří Filip Commercial message: TCL Electronics (1070. HK), a leading brand of consumer electronics and the world's number two among televisions1, today announced the launch of a brand new 4K HDR TV with Google TV and Game Master functionality on the European market. Delivering exceptional audiovisual performance and incredible entertainment value, the P74 series will be available in Europe in 85″ (from August) and 98″ (from September) models.
Equipped with Dolby Vision and Dolby Atmos technologies, TCL's new P74 series TV delivers a stunning, high-quality 4K movie experience with dynamic moving images, Wide Color Gamut technology with more than a billion colors, and immersive sound that will make users feel like they would be sitting in the cinema and not in their living room.
“Using deep vertical integration of the supply chain, TCL succeeds in bringing an immersive entertainment experience with stunning visuals and intelligent interaction to even more consumers around the world, including Europe. We are proud to say that our latest 2023 TV additions will further strengthen TCL's leadership in the consumer electronics industry," said Shaoyong Zhang, CEO of TCL Electronics.
Immersive audiovisual entertainment with Dolby Vision and Dolby Atmos
Dolby Vision is an advanced display technology that combines high dynamic range (HDR) with vivid color capabilities to deliver exceptionally vivid images with higher brightness, higher contrast and a wider color gamut. The TCL P74 series TVs also support Dolby Atmos technology, which places sound in a multidimensional space and transports the user to the center of the action, whether it is a sports tournament, a movie or a video game. Users can enjoy incredible clarity with greater emotion and immersive sound that fills the room and overcomes traditional channel limitations. TCL users will also discover the incredible variety of intense and ultra-realistic colors of their living room digital cinema, thanks to Wide Color Gamut technology, which reproduces 30% purer and richer colors than traditional LED screens.
Great entertainment on big screens
The large-screen market is currently experiencing dynamic growth and TCL as the world leader in 98-inch TVs1 reflects this trend with its new offering, available in 85-inch and 98-inch sizes. Movie lovers will enjoy their favorite content – including a wide range of 4K HDR content – in larger sizes, although the distance from which they watch the TV remains unchanged. Today, this type of high-quality content can be found on streaming services such as Netflix, Disney+, Amazon Prime Video, Apple TV, HBO MAX and others, or on physical Blu-Ray UltraHD media or modern game consoles. These large screens combined with Dolby Vision technology offer an exceptional experience for all movie fans. Advanced image upscaling from low-resolution content to 4K resolution also brings high performance. The big screen really pulls you into the action.
Taking gaming to the next level
The new TCL P74 series meets the needs of both casual and avid gamers and is equipped with Game Master 2.0 (85-inch model) or Game Master Pro 2.0 (98-inch model) technology. HDMI 2.1 on TCL P74 series supports higher video resolution and the best automatic picture adjustment with lower latency, higher transfer rate and optimized capacity, which greatly improves gaming performance.
The ALLM function allows the game console or computer graphics card to automatically switch the TV to game mode for super fast input game loading2. The 98-inch model is also native to VR at 144Hz (the highest standard in the TV industry), offering smoother, more seamless gameplay without tearing.
Finally, the gaming experience is further enhanced by the 120Hz Game Accelerator on the 85" and 240Hz Game Accelerator on the 98", which ensures sharper, less blurry and smoother Full HD screen performance during fast-moving, action-packed scenes, creating a more authentic and electrifying gaming experience.
Stadium-like atmosphere
The large-diagonal screens also offer a great experience for watching sports broadcasts, especially the 98-inch model of the new P74 series, equipped with a panel with a native refresh rate of 144 Hz and Motion Clarity Pro technology. The stadium-like atmosphere of the 98-inch model is also created by the Onkyo 2.1 speaker configuration with a subwoofer for better bass dynamics. Thanks to such large screens, sports fans can enjoy their favorite matches alone or in a group (with friends and family), at home or even in restaurants and hospitality establishments, where 98-inch TVs can be a great choice to offer consumers a truly immersive viewing experience , as if they were sitting in the front row.
Elegant design meets smart functions
Featuring a superior borderless design with a thin metal bezel that optimizes screen space, the TCL P74 series is an elegant addition to any home. This functional, elegant and frameless metal design allows you to enjoy more of the image.
The TCL P74 series is equipped with the most advanced Smart TV system ever (Google TV with integrated Google Assistant), which brings more than 700 movies and TV episodes from all popular streaming services, organized and sorted in one convenient place. In addition, users can easily access their favorite content thanks to the integrated hands-free voice control by speaking directly to the TV. Thanks to the high-quality speakers, they can enjoy the immersive sound quality of Dolby Atmos or play it through the TCL soundbar.
Additionally, the TCL 98P745 features Apple Airplay 2 & Homekit support and a 2.1 Onkyo sound system with a built-in subwoofer.
Specifications:
TCL 85P745
- 4K HDR
- Wide color gamut
- Motion Clarity
- Multi HDR format I Dolby Vision I HDR10+
- Game Master 2.0
- 120Hz Game Accelerator
- Dolby Atmos
- Google TV
- Hands-free Google Assistant
- Google Meet
- It supports Alexa
- Netflix, Amazon Prime, Disney+, YouTube and more
- Frameless design
TCL 98P745
- 4K HDR
- Wide color gamut
- 144Hz Motion Clarity Pro
- Multi HDR format I Dolby Vision I Dolby Vision IQ I HDR10+
- Game Master Pro 2.0
- HDMI 2.1 ALLM I 144Hz VRR
- Dolby Atmos
- Google TV
- Hands-free Google Assistant
- Google Meet
- It supports Alexa
- Netflix, Amazon Prime, Disney+, YouTube and more
- Frameless design
- Apple Airplay 2 & Homekit support
- 2.1 Onkyo sound system with built-in subwoofer
- TÜV Rheinland Certification (Blue Light/Flicker-Free)
