Ondrej Holzman Apple is entering the music streaming market relatively late, or is most likely to enter this summer. There are already established players like Spotify or Rdio, so Cupertino has to figure out how to attract customers. The key to success is supposed to be exclusive content from artists like Taylor Swift.
According to Bloomberg already Apple for its new music streaming service, which is to be built on the basis of Beats Music (and probably renamed), addressed for example, a British alternative band Florence and the Machine and dozens of other artists.
The Californian company wants to secure a sufficient amount of exclusive content that ideally cannot be found anywhere else. This is the only way Apple will ensure that people pay for its premium service and have no reason to stay with Spotify, which offers free playback with ads.
It is said that Apple has already discussed a possible alliance with Taylor Swift and other popular singers. Apple's new music service should work on a similar principle to the recently launched one Tidal. It is owned by Jay Z along with 16 other well-known artists and attracts precisely their exclusive content led by Beyoncé and Rihanna.
Tidal offers a monthly subscription for $10, double the cost of streaming music in higher quality. The new Beats Music is also set to arrive this summer with a $10 monthly subscription, and a family plan will be available for $15. Apple originally wanted to attract a lower price in addition to exclusive content, but the record company refused they don't want to enable.
If Apple launches a service for $10, the price will not be any different from, say, Spotify. In addition, it offers free playback to its 60 million users, a quarter of whom then pay to listen without ads. People would probably choose Apple's service precisely because of the exclusive content.
Well, Apple finally got it. taylor is great and so is the cube. they didn't write here before about some nina inch nice or what it was.
Taylor is Apple Only for a long time, fingers crossed! Since he's been releasing albums in the fall of every even-numbered year so far, I'm curious about this year's exclusive off-the-beaten track content. We'll see.
Wow, we have a division into regions, and now we will divide by celebrities. Otherwise, I don't see why anyone would change service because of this. If I didn't have someone I absolutely wanted on my service, I would buy the album, especially if I wasn't paying premium. Otherwise, Tidal is no different from other services, it's just that a few musicians make money from others. There will be a revolution in music when the chain shrinks to a performer-music channel and all the parasitic middlemen who are afraid of the streaming model disappear. Unfortunately, even the mentioned "celebrities" are afraid of this. Today, it is no longer a problem to reach a large audience without these middlemen, who swallow most of the sales.
Can I ask for some examples of those who have managed to reach a large audience without the promotion provided by that "parasitic interlinker"? I can't remember anyone at all.