Amaya Toman Six years after Apple bought his company, David Hodge decided to reveal the veil of secrecy that hides these processes. What awaits the owners of companies that Apple liked and decided to buy? David Hodge talked about the secrecy, pressure and conditions surrounding the Apple acquisition.
In 2013, when everyone was impatiently waiting for the release of the Mavericks operating system, David Hodge was absent at the then Apple developer conference, where the new software was to be presented. The reason was clear – Hodge was in the process of selling off his own company. While Apple was proudly announcing that it had added FlyOver to its Apple Maps, it was also negotiating with Hodge to acquire his company to help improve future versions of its maps.
Hodge this week on his twitter account showed a photo of the visitor's pass he received on the day of his meeting at Apple headquarters. What he initially thought was a meeting to improve the API turned out to be an acquisition meeting. "It's a hellish process that can bury your company if it doesn't work," he described the acquisition in one of his posts, and he also mentioned the huge amount of paperwork – which, incidentally, is evidenced by another photo of Hodge's desk on the first day of the trial.
At the time Apple decided to acquire Hodge's company Embark, the company was supplying Apple Maps in iOS 6 with features related to public transportation. Hodge did not share the amount for which Apple eventually bought his company. But he revealed that the mere negotiation with Apple and the associated legal advice absorbed a substantial part of his financial reserves. The cost of negotiating the agreement, which in the end may not have been concluded at all, rose to $195. The acquisition was ultimately successful, and Hodge also recalled on his Twitter account that Apple eventually bought out one of Embark's competitors, Hop Stop.
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David Hanak But the whole process left an indelible mark on Hodge, according to his own words. His family relationships and health suffered, and he was under constant pressure to maintain maximum secrecy, even after the deal was successfully concluded. Hodge ended up staying at Apple until 2016.
the content of the article is again about nothing :/