Tablets are slowly declining in popularity, but the iPad is still the clear number one

As it turns out in the last few years, tablets have had their "prime time" for quite a few years now. When Apple released the first iPad (which celebrated its eight-year anniversary a few days ago - see the article below), there was a huge wave of popularity and basically everyone wanted to make a tablet. Currently, the situation is significantly worse. Apple is constantly innovating its lines, but the competition is stagnant. There are many cheap tablets on the market, but they usually cost nothing in terms of processing and performance (and software). Microsoft, for example, is trying to enter the segment of "premium" tablets, but it is not celebrating much success with its Surface tablet. And so the segment flops.

If we look at the information published today by the analytical company IDC, the tablet market has fallen by 6,5% year-on-year in the last year. The best seller was still the iPad (in all its sold variants). Apple managed to sell 43,8 million units, which is an increase of 2016% compared to 3. In second place, Samsung sold 6,4% fewer tablets, landing at just under 25 million units. On the contrary, Amazon and Huawei are jumping companies. The former benefits mainly from its Fire series, while Huawei succeeds in reaching customers mainly in Asia.

The iPad has held its position essentially since Apple launched it. Apple is the only company that has a long-term strategy with its tablets. From the beginning, it looked like the biggest competition for iPads would be the Google Nexus tablets. However, they did not warm up on the market for very long. If we look at the offer of tablets on the market today, we will find a huge number of models under six or seven thousand crowns. However, it is a fragmented offer that has a huge variation in equipment, functions and pre-installed software. In the case of Android tablets, the situation resembles the segment with cheaper phones. Premium tablets from Microsoft or Lenovo sell very little, and Apple basically has no direct competition.

Source: Macrumors