Ondrej Holzman A device from a new product category, which Apple is very likely going to introduce by the end of the year, is an excellent target for all kinds of speculation. Although no one really knows what type of product the Californian company is preparing, the media is full of guaranteed information. Now one of the latest claims has been made - the Swiss watch manufacturer Swatch is not involved in the development of any such device.
With news of Apple and Swatch collaboration on the iWatch, as the upcoming product is most often referred to in the media, and other smartwatches he rushed on Wednesday technology server VentureBeat. But his sensational news was denied by the Swiss company itself after only a few hours.
A spokeswoman for the Swatch Group said reports of a collaboration with Apple on some type of wearable device are not true. The only link Swatch Group has with mobile device manufacturers is through the integrated circuits and other electronic components it supplies to some of them.
Original message VentureBeat however, it was already possible to question it even before the company itself reacted to it. The CEO of the Swatch Group, Nick Hayek, has commented on smart watches several times in recent months, and one of his biggest concerns was the possible dependence of the product on software and applications from other companies.
In the original report, it was written that Swatch would not only participate in the development of an Apple product, but at the same time could release its own line of watches linked to the Apple ecosystem. Hayek additionally for Reuters stated that he is not interested in similar cooperation with another company.
