Dan Pražák American journalist and writer Walter Isaacson is known to basically every major Apple fan. This is the man behind the most comprehensive and detailed biography of Steve Jobs. During last week, Isaacson appeared on the American television channel CNBC, where he commented on the departure of Jony Ive from Apple and also revealed what Steve Jobs thought of his successor and current CEO Tim Cook.
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Isaacson admitted that he was somewhat lenient in writing some parts. His aim was to convey to the readers primarily relevant information, without complaints, which in themselves would not have much informative value.
However, one of these statements was also Steve Jobs' opinion that Tim Cook does not have a feeling for products, that is, for developing them in such a way that they are able to start a revolution in a specific industry, as Jobs once did with the Macintosh, iPod, iPhone or iPad.
“Steve told me that Tim Cook can do everything. But then he looked at me and admitted that Tim is not a product person," Isaacson revealed to CNBC editors, continuing: “Sometimes when Steve was in pain and upset, he would say more things than [Tim] didn't have a feel for the products. I felt that I should only include information relevant to the reader and leave out the complaints.”
It is interesting that Isaacson does not come up with this statement directly from the mouth of Jobs until eight years after the publication of his book. On the other hand, he bailed on it while it was still relevant.
In the wake of Jony Ive's departure, The Wall Street Journal found out that Tim Cook is not particularly interested in the development of hardware products and, after all, this is supposed to be one of the reasons why Apple's chief designer is leaving and starting his own company. Although Cook himself later called this claim absurd, the company's tendency to focus mainly on services and earning from them suggests that the above will be at least partially based on truth.
But again, Timmy Cook manages to participate in all the LGBT marches like no other Apple CEO before him, everyone has something.
So if Jobs wasn't satisfied with Cook, he shouldn't have named him as his successor.
Apple's problem is that they missed out on LCD and battery production.. they should have bought LG when it was possible, so they have to wait for Samsung or LG to come up with something revolutionary and of course I will use it first in my mobile phones. The train just missed them. And all in all, no special editions, no exclusivities.. they also killed the iconic lighting apple logo.. in my opinion, super wifi has ended its time, ntb should have come out on arm a long time ago.. hdmi dongle with airplay, etc..