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Apple branded stores make a great impression in the vast majority of cases. They boast a minimalist, eye-pleasing interior, are full of tempting products, and you will usually find helpful and smiling employees who are willing to help customers with anything at any time. Even the Apple Story has its dark side, as evidenced by many affairs connected to it.

Christmas strike

Official photos from Apple Stores, in which employees pose enthusiastically in company t-shirts, could give the impression that apple stores are, in short, a paradise from which you might not even want to go home. The events of last Christmas, however, indicate that even in Apple Stores, not everything is as sunny as it might seem at first glance. In December of last year, the media reported that around five dozen employees decided to go on strike just before Christmas to point out the unfair conditions that prevail not only in Apple stores. They also called on customers to boycott. Employees of Apple Stores quite often complain about inappropriate behavior on the part of superiors and customers, about problems with holidays, overtime pay or a lack of respect for mental health care.

Bed bugs on 5th Avenue

The premises of Apple branded stores are typical for their thoroughly designed interior design, iconic minimalism and perfect cleanliness. But even at such a prestigious branch as the flagship Apple Store on New York's 5th Avenue, a mistake can sometimes creep in. In the spring of 2019, it was specifically countless small, mobile bugs that took the form of bedbugs. According to the testimony of some employees, they gradually flooded the premises of the store for several weeks, and while panicked employees carefully packed their personal belongings, a specially trained beagle was called into service, which identified two of the employee lockers as the epicenter of the bugs.

Personal inspections of employees

The Apple Story is also connected to a dispute that has dragged on for several years. The employees of some branches began to speak louder and louder after the management began ordering them to conduct mandatory and very thorough searches of personal belongings, including bags, wallets, or even backpacks. In 2013, the employees even decided to take legal action against the company regarding personal inspections. They said that they would not mind the personal inspections as such, but the employees were upset that they often had to stay at the workplace for tens of minutes after the end of working hours for the inspections, but no one paid them for overtime. After many years, the Supreme Court finally decided that Apple must pay almost $30 million in damages to the affected employees.

Hostages in Amsterdam

Overseas, the occasional robbery of Apple Stores is a fairly common practice. But dramas are not avoided even by European branches. At the beginning of this year, the media reported almost live on the situation when a man came to the Amsterdam Apple Store, who subsequently held the entire staff hostage. The drama lasted several hours, but luckily no one was injured, and the police managed to successfully arrest the attacker. He was a twenty-seven-year-old man who allegedly demanded two hundred million euros in cryptocurrencies as a ransom.

A fire in Switzerland

Do you still remember the affairs with the spontaneous combustion of the Samsung Galaxy Note 7 smartphones? In 2016, this inconvenience caused a number of Apple users to have an irresistible desire to mock "Samsungists" and point out how iPhones are completely safe in this regard. Some of these mischievous individuals may not have laughed until 2018, when a battery caught fire in one of the Apple devices on display in the Zurich Apple Store. Emergency medical services were called to the scene, and several people suffered smoke inhalation.

 

 

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