Amaya Toman Music streaming service Spotify boasted of reaching 100 million paying users this week. This is double the number of Apple Music subscribers that Apple announced in January of this year. Spotify announced the newly achieved milestone in publication of its latest financial results.
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It also means that half of Spotify's users are paying. Monthly active users grew by 26% year-on-year to 217 million, paid premium users grew by 32% year-on-year, reaching the upper end of the preliminary assumption. But Spotify points out that many paying users subscribe to its service based on various advantageous offers. These were events organized mainly overseas, for example on the occasion of the promotion of Google Home Mini or offers as part of advantageous service packages.
While Apple Music offers a one-month free trial and discounted rates for students or entire families, Spotify offers a variety of bargains that in some cases cost a Premium user just a dollar a month for a few months. The number of paying Apple Music users increased by roughly 10 million according to January data, but we will probably have to wait for the actual data until Apple announces its financial results for the second financial quarter of this year.
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The relationship between Spotify and Apple has been very strained recently. Spotify has filed a complaint against Apple, accusing it of anti-competitive behavior and favoring its own streaming music service in many ways. Apple responded by accusing Spotify of wanting to keep all the benefits of a free app without making it free.
