Ondrej Holzman Luring Spotify to its cloud service is said to be a big catch for Google. Until now, the music streaming service has exclusively used Amazon's storage, however, it is now transferring part of its infrastructure to Google Cloud Platform. According to some, this convergence could result in the acquisition of all of Spotify in the future.
Spotify's music files will continue to remain with Amazon, which is currently among the dominant players in the field of cloud storage. However, the basic infrastructure of the Swedish company will now be managed by Google. According to Spotify, the move was primarily driven by Google's better analytics tools.
"It's an area where Google has the upper hand, and we think it will continue to have the upper hand," explained Spotify's cloud migration, its vice president of infrastructure, Nicholas Harteau.
Some have already begun to speculate that the move to Google might not be just about better analytics tools. Well-known technology expert Om Malik stated that this is the first step towards Google buying all of Spotify in the future. "How much do you want to bet that Google is providing this (cloud storage for Spotify) for almost free," he asked eloquently on Twitter.
Moreover, it would not be such a novelty. Google is said to have tried to buy Spotify back in 2014, but then negotiations broke down over the price. Two years later, the Swedish company is still very interesting for Google, especially in the competition with Apple, whose music service Apple Music is growing quite successfully.
Although the iPhone manufacturer came quite late with it, Spotify is practically the only competitor in the streaming market and currently has twice as many paying users (twenty million against ten million), and even has 75 million active users in total. These are extremely interesting numbers for Google, especially when it is not nearly as successful with its similar service, Google Play Music.
So if he wanted to speak more prominently to this ever-growing and more popular segment, the acquisition of Spotify would make sense. But just as moving data to his cloud may bode well for this move, at the same time such a prediction may turn out to be odd.
Well, Google's strategy is clear so far. buy > bring out know-how and people > cancel so maybe it can be written. papa spotifi