Lukáš Čambala There are markets where Apple is not yet that widespread - one of them is, for example, Saudi Arabia. However, this could soon change, because the market there would be very happy to open up to global companies, and Apple has sensed its chance here.
According to the local ruler, Saudi Arabia deserves more awareness in the world of information and telecommunication technologies, and therefore would like to open up to the big giants. However, not only Apple is interested in entering this market, Amazon is also considering investments here. Up until now, Apple goods have only been delivered to the country via a third party. The majority of the population (up to 70%) of Saudi Arabia is young people under 30 years of age. This could be a very lucrative opportunity for Apple to sell its devices, especially iPhones and Mac computers.
According to estimates, Apple should receive permission to enter the market during February this year, so we could meet the first "apple" Apple Stores as early as 2019. They should borrow the design of the Apple Store in Chicago, which we are talking about recently reported. In this way, the company could finally gain an edge over Samsung, which still dominates the market for the time being. Apple is currently in second place. Since the entry of large companies into the local market, the ruler promises one thing in particular, and that is a noticeable revival of the local economy.
